Sociable Folktales – Issue 54

By Richard Rippon, Copywriter

Cute kid ✔︎

Cover of classic song by contemporary artist ✔︎

Loveable creature ✔︎

Heartstring-tugging story ✔︎

In-store range of tie-in products ✔︎

The John Lewis Christmas ad has dropped, heralding the start of the festive shopping frenzy and – at the time of writing – notching up 7 million or so views. It’s all so loveable, Christmassy, heart-warming and, well, a little formulaic. Reception has been a little muted this year, so perhaps those heartstrings have been over-twanged? Let’s take a look at this and the other 2017 Christmas ads we’ve seen so far.