By Richard Rippon, Senior Copywriter

Size. Does it matter? Twitter has always preferred to keep it small. After all, they’re called tweets not birdsong. The whole idea is brevity – whatever you want to say, you should be able to say it in 140 characters. For social media managers, editing brand messages to fit Twitter has always been part of the skill set. But now the limit’s been upped to 280, will it be any easier? More importantly, what effect will it have on people’s busy feeds? Will people, who barely have time to bother with a brand’s short tweet, have time to read a longer one? Time will tell. Anyway, here’s Sociable Folktales