Being mindful

By Aimee Best, Trainee Copywriter
11/10/2017

While going about our busy lives, it was nice to see everyone showing their recognition for World Mental Health Day yesterday. From the launch in 1992, it’s become very successful in 25 years. Whether it affects you or not, 10 October is the day when mental health should be talked about.

Famous faces such as James Arthur, Lady Gaga and Cara Delevingne were just a handful of people having their say on the socials. Along with Topman, CALM (Campaign Against Living Miserably) and Love Island reality star, Chris Hughes, coming together and releasing the #DontBottleItUp campaign. What looks like the launch of a branded water bottle infused with a Chris Hughes tear, is quickly clarified to talk about the 84% of men in the UK who bottle up their emotions. A really good idea to draw in the attention of the public.

While brands and celebs were spreading awareness, the public were also sharing their stories, inspirational words and support for those involved in mental health problems. It’s good to see that lots of us are letting people know they’re not alone.

Check out the launch video.

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