News - Drummond Central

Man playing saxophone at a colourful city event, with the strapline Durham, No Ordinary County

25/08/2021

More Than Castles, Cathedrals and Coal Mines

When County Durham asked us to put together a brand for their UK City of Culture 2025 bid, we knew we had to shake off clichéd perceptions and create something ambitious, vibrant and modern. With the shortlist to be...

23/07/2021

North East Talent Shines Through

This month, our ‘Thank You’ campaign with the North East councils won a Drum Award...

07/07/2021

Love it like it’s yours

With international travel off the cards this year, tourism in Northumberland is expected to boom....

07/07/2021

GREGGS – AVAILABLE EVERYWHERE. ENJOYED ANYWHERE.

With shops that are part of every town, and food that can be part of...

07/07/2021

THE FIRST RULE OF MEN’S PIE CLUB IS…

That we talk about Men’s Pie Club. So what’s it all about? Well,...

07/07/2021

Reaching MVP Status

We’ve always known he’s an MVP, now everyone else knows it too. Our...

05/07/2021

GREGGS NOT REGS

As the sixth season of Line of Duty drew to a close with a gripping...

09/12/2020

Thank you North East

Seven councils in the North East – County Durham, Gateshead, Newcastle, Northumberland, Sunderland, North Tyneside, South...

28/11/2020

Love Local

2020 has been quite the year for everyone, but local shops and restaurants have been hit...

19/11/2020

The other big launch of 2020

Today is all about launches. Unless you’ve been hiding under a rock – and in 2020,...

07/10/2020

STEPPING UP TO HELP THE HOMELESS

According to the latest research, an estimated 320,000 people are homeless in the UK – one in...

05/10/2020

New (Zoom) Faces

We’re happy to have welcomed four insanely talented new additions to the DC team. ...

17/09/2020

Another award in the bag for VSB

Earlier this year, we were well-chuffed to win Best Integrated Campaign at The Drum Roses...

11/09/2020

Welcome to Newcastle Greggs International

For travellers flying into Newcastle Airport, Greggs is a welcome sight at the end of...

02/09/2020

SAVING THE NORTH EAST’S SUMMER

The government’s Enjoy Summer Safely campaign was launched on 4 July with the goal of...

31/07/2020

Revisiting the Northumberland brand

For the past year, there has been a huge collaborative effort going on behind the...

12/06/2020

Who Stood Out Whilst We All Stayed In?

The global pandemic has brought numerous challenges to businesses, not least to the world...

01/06/2020

I Waded Through Lockdown Sources So You Don’t Have To

Around 9 weeks ago my inbox started filling up with invitations to attend webinars and...

29/05/2020

Setting the scene for a new Northumberland

It’s in our DNA to really care about our clients. We love developing creative...

14/05/2020

The true value of an award-winning creative partnership

It’s not getting glammed up for a night of dancing and award ceremony speeches...

15/04/2020

For he’s a jolly good fellow

We’re chuffed, and not a bit surprised, to see our very own Dan Appleby�...

10/02/2020

A NEW EVENT THAT’S NOT FOR EVERYONE

If you think creativity has little effect on effectiveness, or think marketing is just about...

30/07/2019

Bringing serious talent to the North East

We’ve made some exciting changes to our team with promotions and hires in senior...

19/07/2019

This one’s for you Jess.

In September 2017 we sadly lost one of our colleagues, Jessica McEnroe, to Sepsis just 12 hours...

28/05/2019

Tackling the FAKE NEWS pandemic

No, Christmas hasn’t been banned. No, Michelle Obama didn’t give her mother a $16...

24/05/2019

Creative Self-Deprecation

In a world of airbrushed celebrity, million-dollar social posts and a desire for all things ‘...

22/05/2019

Will losing likes help with mental health?

For all of us obsessed with the culture of Instagram, the idea of ‘no more...

28/04/2019

School of DC – Where are they now? (Josh Leadbetter)

Josh had a range of projects within his portfolio – all backed with impressive research, combining...

18/04/2019

Code your own Fridays – Part three

In the final part of this year’s Code your own Fridays, we go deep...

15/04/2019

School of DC – Where are they now? (Beth Nichols)

Beth came to Drummond Central as part of the first class to join the School...

09/04/2019

Code your own Fridays – Part two

Following on from part one, we continue looking at our brand new personal development training...

03/04/2019

Code your own Fridays – Part one

In the past six weeks, the home-grown talent at CoalFace have been busy. Traditionally, our...

25/03/2019

Beacon Films Bring us the Creative Detectives

Late last year, we had the pleasure of working with Beacon Films, an initiative built...

08/03/2019

Ads Empowering Women

Around International Women’s Day, we see a real increase of ‘girl power’ hitting our...

Thumbnail for Newcastle Building Society

05/03/2019

Putting a face to financial advice

After a few months of working our creative butts off at DC HQ, we filmed...

05/03/2019

Pocket-Sized Therapy

Extensive use of screen time often gets a bad rap. It supposedly stunts the development...

French thumbnail for Rust-Oleum blog post

11/02/2019

VIVE LA RUSTO

The world of Rust-Oleum paint continues to grow, but the idea of upcycling is still...

08/02/2019

Atom Mortgage Party

The mortgage process is famously known as being scary, confusing and time-consuming, but not with...

05/02/2019

Can’t fake it? Make it.

Have you been hit by a deepfake yet? The likelihood is, you might not even...

28/01/2019

Copyright killed the GIF star

The world of GIFs and memes might be about to change forever. Late in 2018, the...

21/01/2019

Looking Forward

Doesn’t it already feel like 84th January? This month is renowned as the bleakest...

17/01/2019

Drummond Central Archives: Speedflex

Join us on what will become a semi-regular dip into the dusty DC archives. Today,...

17/01/2019

A Pledge of #NEQUALITY

As proud members of Digital Union, this week we’ve taken the #NEQUALITY pledge (designed...

16/01/2019

The Best Men Can Be?

I have two young sons (aged six and three). They’re my world, and as...

15/01/2019

Social Media Personas Finsta or Rinsta?

Are you the same person you plaster all over social media? No? Well you’re...

12/01/2019

Fiji Water Girl: The first meme of 2019

Kelleth Cuthbert, social media influencer and newly named ‘Fiji Water girl’, hit headlines this week...

11/01/2019

SEE YA LATER, SHIT ADS

Ever sat browsing the internet, minding your own business and an ad for some dodgy...

10/01/2019

Creative Choice: Bethan Richardson (Instagram top 5)

Ever wondered who inspires our creatives? Welcome to Creative Choice – a showcase of creatives by...

08/01/2019

The Dots – Don’t Judge a Book by its Cover

What is ‘unconscious bias’ you ask? We all have an innate urge to judge something,...

04/01/2019

Happy Old Year

Now we’ve made hogs of ourselves, hootenannied, and welcomed in a brand spanking new...

03/01/2019

Plant v Pork

The wait is over for all you plant-based pastry lovers. After 75 years of making northerners...

28/12/2018

DC’s all-time favourite Christmas Ads

During this awkward period between Christmas and New Year, where you don’t know what...

21/12/2018

With great brands comes great responsibility

Throughout the year, we’ve seen brands begin to take responsibility for the impact they’...

19/12/2018

‘Tis the Season to be Punny

Bet you haven’t heard that one before? Yep, it’s the time of year...

14/12/2018

New year, new rules.

Last year, the CAP launched a ‘public consultation’ to tackle ‘harmful stereotypes’. After their review,...

13/12/2018

Pantone Colour of the Year 2019: Living Coral

Each year, Pantone releases its Colour of the Year, drawing on modern culture, entertainment, sport,...

11/12/2018

#PlaneBae – A Case Study in Online Trust

Earlier this year, two young, semi-professional strangers were forced together on a plane, starting a...

04/12/2018

Just our cup of tea

Founded in Newcastle upon Tyne in 1907, Ringtons has been part of our breakfast tables, afternoon...

Prolific North Top 50 Integrated Agencies 2018

29/11/2018

Prolific North Top Integrated Agencies 2018

We’re proud to announce that we’ve not only made it into the Prolific...

06/11/2018

In other fake news

In Twitter’s latest report policy update, they’ve given us the option to flag...

22/10/2018

#WINNING

As the entire agency had its fingers, toes and just about everything else crossed, a...

11/10/2018

Feed yourself some positivity

As it’s Mental Health Awareness Week, DC have been discussing how we could all...

27/09/2018

From downward dog to downtime

Looking for some seriously glamorous and different gym gear? Don’t sweat it. Our new...

26/09/2018

Showing haters who’s boss

Last week, Diesel released ‘Haute Couture’ – their latest campaign featuring celebs like Nicki Minaj, Gucci...

05/09/2018

Just Do It or Just Burn It?

Overnight, Nike’s shares dropped 3% after using NFL quarterback, Colin Kaepernick in their latest campaign....

22/08/2018

School is Out For Summer

Our first intake of School of DC has only gone and graduated. This year, Drummond...

22/08/2018

Give us five

I guess you could say, in the words of Ron Burgundy, we’re ‘kind of...

06/08/2018

Generation Vocab

As we now live in a world of ‘memes’, ‘face swapping’ and ‘FOMO’ – Generation Z...

31/07/2018

The ‘super leg’ is in training

You may not know this but my son, Abe, shares his birthday with our Jess....

24/07/2018

Tales from a shoot #3: How to make a world in a day

We had this nice idea for a client; to make an ad in which an...

17/07/2018

Sky-high politics

Over the weekend, those of you in London may have noticed an interestingly-coloured, nappy-wearing blimp...

05/07/2018

IT’S FOOTBALL

“It’s football,” exclaimed a sarcastically effervescent David Mitchell in an old sketch for That...

25/06/2018

The IGTV low-down

With the new update to Instagram, users can now use an external app for video...

22/06/2018

The Persistence of Jingles

You can’t teach an old dog new tricks. In other words, it’s hard...

21/06/2018

New Ads Alert

It’s been a busy few weeks. You wait for one great production to go...

19/06/2018

Social Media and Generation Z

Last Thursday, I was lucky enough to speak at Generator’s first ‘Social Media Day’....

11/06/2018

WTF GDPR

You may have received the odd email in recent weeks relating to GDPR. For a...

05/06/2018

Wey Aye (Wo)man

Ladies, Wine and Design is a monthly event series held at BALTIC39 on High Bridge...

29/05/2018

The Modern-day Cyborgs

The term ‘cyborg’ is defined as ‘a person whose physical abilities are extended beyond normal...

23/05/2018

Sociable Folktales – Issue 67

The Yanny/Laurel phenomenon is a great example of how people can listen to the...

22/05/2018

The Emoji Code

Have you ever wondered why we really use emojis? Is it simply social media short...

09/05/2018

Sociable Folktales – Issue 66

It looks like Sainsbury’s and Asda are going to merge to create a super...

25/04/2018

Sociable Folktales – Issue 65

It’s been a hectic few weeks in social media, particularly for Mark Zuckerberg. But...

18/04/2018

Instagram-don’ts

We now live in a world of social folk who never actually have to leave...

11/04/2018

Sociable Folktales – Issue 64

Lots of brands see April Fools’ Day as a golden opportunity. It’s a chance...

28/03/2018

Sociable Folktales – Issue 63

Facebook’s potential power has always been clear. Not just with its reach (2.2 billion monthly...

28/03/2018

Why Myspace lost its wow-factor

Created by people in the entertainment industry, Myspace took the digital world by storm. After...

14/03/2018

Sociable Folktales – Issue 62

When people think about technological advancement, it’s usually with a mixture of excitement and...

28/02/2018

Sociable Folktales – Issue 61

With David Davis declaring that Brexit won’t plunge Britain into a Mad Max-style dystopia,...

14/02/2018

Sociable Folktales – Issue 60

“Love is real,” sang John Lennon. “Real is love.” We’ve no idea what he...

31/01/2018

Sociable Folktales – Issue 59

‘Bad for democracy’, ‘dumb’ and ‘necessary’ – just some of the words used to describe the...

17/01/2018

Sociable Folktales – Issue 58

The first month of the new year. For some, it’s a time of rebirth,...

03/01/2018

Sociable Folktales – Issue 57

Happy New Year from all at Drummond Central. We hope you had a fine festive...

20/12/2017

Sociable Folktales – Issue 56

A crowded room, friends with tired eyes’. No, not a log cabin with George, Andrew...

06/12/2017

Sociable Folktales – Issue 55

Black Friday – an annual feeding frenzy of consumerism, where bargain hunters can detect 20% off a...

22/11/2017

Sociable Folktales – Issue 54

Cute kid ✔︎ Cover of classic song by contemporary artist ✔︎ Loveable creature ✔︎ Heartstring-tugging story ✔︎ In-store range...

16/11/2017

Remembering J-Mac

Our hearts were broken on the 8th September this year when we lost our ray...

09/11/2017

Should a woman have it rough because she’s up the duff?

This year, my Halloween costume was a high vis vest. Sounds pretty lame but I...

25/10/2017

Sociable Folktales – Issue 52

The foulest stench is in the air. The funk of forty thousand years. Or maybe...

11/10/2017

Sociable Folktales – Issue 53

A short while back, we headed to Social Media Week at the BFI Southbank in...

11/10/2017

Sociable Folktales – Issue 51

Size. Does it matter? Twitter has always preferred to keep it small. After all, they�...

11/10/2017

Being mindful

While going about our busy lives, it was nice to see everyone showing their recognition...

04/10/2017

Double trumple

Twitter recently announced it’ll be doubling its character limit from 140 to 280. Languages such as...

27/09/2017

Sociable Folktales – Issue 50

Can technology go too far? Is there a point where progress stops being useful and...

26/09/2017

Developers in the mist

Zoologist, Dian Fossey, famously portrayed by Sigourney Weaver, studied the little-known habits of mountain gorillas...

15/09/2017

Our Jess

Our hearts are broken as we lost our Jess this time last week. She was...

13/09/2017

Sociable Folktales – Issue 49

Cars that fly. Driverless cars that bring you pizza. Virtual and augmented reality. Speakers that...

10/09/2017

How 18 Words Can Affect the Stock Market

Kevin Durant plays basketball for the Golden State Warriors. This year, he helped them win...

06/09/2017

It is rather old

It was announced on Friday gone that the Yellow Pages telephone directory will no longer...

30/08/2017

Sociable Folktales – Issue 48

Barack Obama’s tweet responding to the shocking events in Charlottesville has become the most...

25/08/2017

Refreshing stuff

Every day, I’m learning more and more about advertising and the art of copy....

22/08/2017

Making space

Being a VFX geek and a massive sci-fi fan, offering my services to the Kickstarter-funded...

16/08/2017

Sociable Folktales – Issue 47

Summer holidays – a time to switch off, relax and have a rest. This doesn’t...

15/08/2017

Why Snapchat is becoming less snappy

Back in March, Snap – the company behind Snapchat – pulled off the biggest tech flotation in...

11/08/2017

Sites We Like – #7

A lot of music and sound in this week’s sites. It’s usually a...

10/08/2017

Three little words

The world was haunted by Donald Trump’s words earlier this week, when he promised...

28/07/2017

Sites We Like – #6

You know it’s a good week when there’s a website in collaboration with...

20/07/2017

Champions at heart

Last week, the ambitious competitors of Drummond Central made their mark at the annual Digital...

19/07/2017

Sociable Folktales – Issue 46

“I liked it so much,” said Remington bloke Victor Kiam, “I bought the company.” But...

14/07/2017

We’re all in it together

If you missed Horizon on BBC2 last night, I urge you to catch it on...

14/07/2017

Sites We Like – #5

We’re back with more web design goodness for you to peruse. It’s been...

13/07/2017

All the creative ladies

Ladies, Wine and Design is an initiative aimed to foster female creativity. It was started...

06/07/2017

Sociable Folktales – Issue 45

“Summertime, and the livin’ is easy,” sang Ella Fitzgerald, making absolutely no reference to developments...

30/06/2017

Sites We Like – #4

After a short holiday we’re back with some more site inspiration. We might be...

21/06/2017

Sociable Folktales – Issue 44

It’s been an eventful few weeks in the world of politics, and social media...

09/06/2017

Sites We Like – #3

We’ve got a couple of agency sites this week. Always a good source of...

08/06/2017

When politics gets to the point

Don’t worry, this isn’t a soapbox post. Far be it for me to...

07/06/2017

Sociable Folktales – Issue 43

With Netflix, Amazon Prime and on-demand services, the way we digest TV has changed significantly...

02/06/2017

Sites we like – #2

This week we’ve got a pensioner’s eye view of East London, a step-by-step �...

26/05/2017

Sites we like – #1

Hello world, welcome to a new weekly curation of sites we like here at DC....

25/05/2017

(What’s the story) not much glory?

Facebook has tried hard to promote its Stories feature, pushing it to the top of...

24/05/2017

Sociable Folktales – Issue 42

An affecting call to action to tackle climate change? A 140-character vignette on the nature...

22/05/2017

Throwing shapes

In 1915, Coca-Cola challenged glass companies to come up with a bottle design so distinct it...

11/05/2017

When fizzy drinks get political

Last month, Pepsi pulled a controversial TV ad following a wave of criticism. The ad...

10/05/2017

Sociable Folktales – Issue 41

If people with differing views could sit down and talk over a beer, surely they’...

08/05/2017

Twisted fyre starters

The disastrous Fyre festival was billed as a luxurious island getaway for the wealthy, with...

26/04/2017

Sociable Folktales – Issue 40

Pepsi, United Airlines, Sean Spicer – it hasn’t been a good time to be a...

22/04/2017

The eighties strike back

VHS movies with dodgy tracking, Terrahawks and Knightrider on a Saturday, and soundtracks by Jan...

18/04/2017

Sociable Folktales – Issue 39

The first day of April – a time of pranks, hoaxes and japes. It’s also...

11/04/2017

Drummond Central takes on the world – and wins

It was a true clash of the titans. With some of the world’s biggest...

05/04/2017

Facebook will read your mind

A couple of weeks ago at F8 – Facebook’s annual developer conference – it was announced...

29/03/2017

Sociable Folktales – Issue 38

Spring – the seaon of regeneration and rebirth. The clocks have sprung forward and if we...

15/03/2017

Sociable Folktales – Issue 37

The big news from the past couple of weeks has been the debut of Snap...

09/03/2017

Takin’ care of Ouseburn Farm

Did you know there’s a farm on your doorstep? I didn’t. On my...

08/03/2017

A snappy history of Snapchat

Snap Inc. shares debuted on the New York Stock Exchange last week, with the business...

06/03/2017

It’s not grim up north

Beth and I are chuffed to bits to have been named as joint IPA City...

01/03/2017

Sociable Folktales – Issue 36

Time – as Tom Waits says in Rumblefish – is a very peculiar item. It barely seems...

28/02/2017

Takin’ care of Syria

The ‘One Good Deed Committee’ is a group of individuals from the North East who�...

15/02/2017

Sociable Folktales – Issue 35

The Super Bowl is something that passes many of us by in the UK, but...

10/02/2017

Tales from a shoot #2: You are not listening to me.

A few years back, we were shooting in New Orleans. Samuel L. Jackson was filming �...

01/02/2017

Sociable Folktales – Issue 34

The presidential inauguration. The analysis of the inauguration. The marches that followed the inauguration. The ‘...

31/01/2017

A red-hot digital team

I’m excited to say that Drummond Central has just acquired digital specialists CoalFace to...

18/01/2017

Sociable Folktales – Issue 33

January – a time of reflection, review and resolutions. True to form, in today’s Sociable...

10/01/2017

True Blue?

Apparently experts have identified the third Monday of the month as the most depressing day...

06/01/2017

Happy puddle day

2016: a year of electoral shocks, celebrity deaths and Marmite pricing issues. Even the pluckiest of...

22/12/2016

Sociable Folktales – Issue 32

It’s officially Christmas Eve Eve Eve Eve, or depending on your level of seasonal...

21/12/2016

Which Christmas ad made the grade?

Christmas TV ads. They’re now an eagerly-awaited tradition and like the ‘beginning of Christmas’,...

08/12/2016

Tales from a shoot #1: Fail to prepare, prepare to fail.

At DC, we’re very lucky to have made hundreds of TV commercials. Whether it’...

08/12/2016

Sociable Folktales – Issue 31

We’re well and truly into December and in that worrying period when people ask...

24/11/2016

Sociable Folktales – Issue 30

2016 – a year that will be remembered for its shock political results, saddening celebrity deaths and...

15/11/2016

A client with a vested interest

Shared Interest Society is a not for profit organisation. Their purpose is to alleviate poverty...

10/11/2016

Sociable Folktales – Issue 29

RIP Vine. Only a couple of short weeks after we announced the demise of Meerkat,...

08/11/2016

How on earth did we end up being called Drummond Central?

Recently, I did a lecture to students and started off by showing the DC logo...

03/11/2016

Takin’ care of Troopin’

In 1980, my Dad took me to see ‘The Empire Strikes Back’. I was completely mesmerised...

01/11/2016

An American transplant in Geordieland

It’s now been 3 months since I arrived in Newcastle on a cold, drizzly morning...

28/10/2016

Giving the Guru the green light

Greetings, followers of the DC website. It is I, Laura. You’re probably already acquainted...

27/10/2016

Sociable Folktales – Issue 28

What’s going on with Twitter? Amid rumours of the company seeking and failing to...

13/10/2016

The Daddy of all emojis

Get ready for what could become one of Ray Winstone’s most iconic characters. Both...

12/10/2016

Sociable Folktales – Issue 27

Remember Meerkat? The first real live-streaming app was the hit of last year’s SXSW...

07/10/2016

Little brother is watching you

One of the most obvious shifts in social media during the past year or so...

06/10/2016

Lights, Camera, Byker.

This week, Newcastle got the red carpet treatment for the movie premiere of I, DANIEL...

30/09/2016

Sociable Folktales – Issue 26

Fans of TV’s Black Mirror might be interested in Snapchat’s latest announcement. In...

28/09/2016

Happy as a pig in Ouseburn

People who know us will know that we talk about ‘Takin’ Care of Business’. It�...

27/09/2016

DC Spelling Bee

These are the top misspellings according to the Oxford English. The table below gives the...

16/09/2016

Career-dating

Kev Hughes and I recently went along to the ‘Meet the Professionals’ event organised by...

15/09/2016

Sociable Folktales – Issue 25

Welcome to No Jack City. Friday marks the UK release date of the iPhone 7 and...

08/09/2016

The North East is rapidly growing and can’t be underestimated

There’s a wealth of business activity in our region happening right now. Creative industries...

06/09/2016

Sociable Folktales – Issue 24

We’re now in September. Hope you had a good bank holiday folks, because that’...

24/08/2016

The right side of persistence

I’m Thea and work as an Account Executive here at the wonderful place that�...

15/08/2016

Takin’ Care of Clients

Keeping our clients happy is hugely important to DC. And our Client Services team are...

29/07/2016

Heard about #Drummond PuddleWatch? Jump to the best bits.

As an innovative, creative marketing agency we love to embrace new technology and experiment with...

22/07/2016

Times they are a changin’

Every day, new words and phrases come into existence, and others are lost. If it...

11/06/2016

Around the world with Instagram

Here at DC, we’ve been very lucky to film all over the world. We’...

09/03/2016

Drummond Central MD wins top creative award

Our Managing Director, Beth Hazon, has been honoured with a prestigious IPA Women of Tomorrow...

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