This is happening

If you’re anything like us, you’ll love to know what’s going on. Here’s what’s happening inside and outside of Drummond Central – news, views and insights.

All News Opinion Work
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Ads Empowering Women

Around International Women’s Day, we see a real increase of ‘girl power’ hitting our... View
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Putting a face to financial advice

After a few months of working our creative butts off at DC HQ, we filmed... View
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Pocket-Sized Therapy

Extensive use of screen time often gets a bad rap. It supposedly stunts the development... View
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VIVE LA RUSTO

The world of Rust-Oleum paint continues to grow, but the idea of upcycling is still... View

Atom Mortgage Party

The mortgage process is famously known as being scary, confusing and time-consuming, but not with... View
Jenifer Lawrence Deepfake

Can’t fake it? Make it.

Have you been hit by a deepfake yet? The likelihood is, you might not even... View

Copyright killed the GIF star

The world of GIFs and memes might be about to change forever. Late in 2018, the... View
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Looking Forward

Doesn’t it already feel like 84th January? This month is renowned as the bleakest... View
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Drummond Central Archives: Speedflex

Join us on what will become a semi-regular dip into the dusty DC archives. Today,... View

A Pledge of #NEQUALITY

As proud members of Digital Union, this week we’ve taken the #NEQUALITY pledge (designed... View
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The Best Men Can Be?

I have two young sons (aged six and three). They’re my world, and as... View
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Social Media Personas Finsta or Rinsta?

Are you the same person you plaster all over social media? No? Well you’re... View
Fiji Water Girl – Golden Globes 2019

Fiji Water Girl: The first meme of 2019

Kelleth Cuthbert, social media influencer and newly named ‘Fiji Water girl’, hit headlines this week... View
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SEE YA LATER, SHIT ADS

Ever sat browsing the internet, minding your own business and an ad for some dodgy... View
Instagram Creative Work

Creative Choice: Bethan Richardson (Instagram top 5)

Ever wondered who inspires our creatives? Welcome to Creative Choice – a showcase of creatives by... View
The Dots Bias Blocker Creatives

The Dots – Don’t Judge a Book by its Cover

What is ‘unconscious bias’ you ask? We all have an innate urge to judge something,... View
Drummond Central Team 2018

Happy Old Year

Now we’ve made hogs of ourselves, hootenannied, and welcomed in a brand spanking new... View
Greggs Vegan Sausage Roll

Plant v Pork

The wait is over for all you plant-based pastry lovers. After 75 years of making northerners... View
Coca-Cola Van Still

DC’s all-time favourite Christmas Ads

During this awkward period between Christmas and New Year, where you don’t know what... View
Heathrow Advert

With great brands comes great responsibility

Throughout the year, we’ve seen brands begin to take responsibility for the impact they... View
Spotify 2018 Round-up ad

‘Tis the Season to be Punny

Bet you haven’t heard that one before? Yep, it’s the time of year... View
Campaign depicting sexist ideals

New year, new rules.

Last year, the CAP launched a ‘public consultation’ to tackle ‘harmful stereotypes’. After their review,... View
Living Coral Pantone Colour 2019

Pantone Colour of the Year 2019: Living Coral

Each year, Pantone releases its Colour of the Year, drawing on modern culture, entertainment, sport,... View
Tweet from Rosie Blair

#PlaneBae – A Case Study in Online Trust

Earlier this year, two young, semi-professional strangers were forced together on a plane, starting a... View
Ringtons Tea Image

Just our cup of tea

Founded in Newcastle upon Tyne in 1907, Ringtons has been part of our breakfast tables, afternoon... View
Prolific North Top 50 Integrated Agencies 2018

Prolific North Top Integrated Agencies 2018

We’re proud to announce that we’ve not only made it into the Prolific... View
Twitter logo capturing other tweets.

In other fake news

In Twitter’s latest report policy update, they’ve given us the option to flag... View

#WINNING

As the entire agency had its fingers, toes and just about everything else crossed, a... View

Feed yourself some positivity

As it’s Mental Health Awareness Week, DC have been discussing how we could all... View

From downward dog to downtime

Looking for some seriously glamorous and different gym gear? Don’t sweat it. Our new... View

Showing haters who’s boss

Last week, Diesel released ‘Haute Couture’ – their latest campaign featuring celebs like Nicki Minaj, Gucci... View

Just Do It or Just Burn It?

Overnight, Nike’s shares dropped 3% after using NFL quarterback, Colin Kaepernick in their latest campaign.... View

School is Out For Summer

Our first intake of School of DC has only gone and graduated. This year, Drummond... View

Give us five

I guess you could say, in the words of Ron Burgundy, we’re ‘kind of... View

Generation Vocab

As we now live in a world of ‘memes’, ‘face swapping’ and ‘FOMO’ – Generation Z... View

The ‘super leg’ is in training

You may not know this but my son, Abe, shares his birthday with our Jess.... View
Camera and studio

Tales from a shoot #3: How to make a world in a day

We had this nice idea for a client; to make an ad in which an... View

Sky-high politics

Over the weekend, those of you in London may have noticed an interestingly-coloured, nappy-wearing blimp... View

IT’S FOOTBALL

“It’s football,” exclaimed a sarcastically effervescent David Mitchell in an old sketch for That... View

The IGTV low-down

With the new update to Instagram, users can now use an external app for video... View

The Persistence of Jingles

You can’t teach an old dog new tricks. In other words, it’s hard... View

New Ads Alert

It’s been a busy few weeks. You wait for one great production to go... View

Social Media and Generation Z

Last Thursday, I was lucky enough to speak at Generator’s first ‘Social Media Day’.... View

WTF GDPR

You may have received the odd email in recent weeks relating to GDPR. For a... View

Wey Aye (Wo)man

Ladies, Wine and Design is a monthly event series held at BALTIC39 on High Bridge... View

The Modern-day Cyborgs

The term ‘cyborg’ is defined as ‘a person whose physical abilities are extended beyond normal... View

Sociable Folktales – Issue 67

The Yanny/Laurel phenomenon is a great example of how people can listen to the... View

The Emoji Code

Have you ever wondered why we really use emojis? Is it simply social media short... View

Sociable Folktales – Issue 66

It looks like Sainsbury’s and Asda are going to merge to create a super... View

Sociable Folktales – Issue 65

It’s been a hectic few weeks in social media, particularly for Mark Zuckerberg. But... View

Instagram-don’ts

We now live in a world of social folk who never actually have to leave... View

Sociable Folktales – Issue 64

Lots of brands see April Fools’ Day as a golden opportunity. It’s a chance... View

Sociable Folktales – Issue 63

Facebook’s potential power has always been clear. Not just with its reach (2.2 billion monthly... View

Why Myspace lost its wow-factor

Created by people in the entertainment industry, Myspace took the digital world by storm. After... View

Sociable Folktales – Issue 62

When people think about technological advancement, it’s usually with a mixture of excitement and... View

Sociable Folktales – Issue 61

With David Davis declaring that Brexit won’t plunge Britain into a Mad Max-style dystopia,... View

Sociable Folktales – Issue 60

“Love is real,” sang John Lennon. “Real is love.” We’ve no idea what he... View

Sociable Folktales – Issue 59

‘Bad for democracy’, ‘dumb’ and ‘necessary’ – just some of the words used to describe the... View

Sociable Folktales – Issue 58

The first month of the new year. For some, it’s a time of rebirth,... View

Sociable Folktales – Issue 57

Happy New Year from all at Drummond Central. We hope you had a fine festive... View

Sociable Folktales – Issue 56

A crowded room, friends with tired eyes’. No, not a log cabin with George, Andrew... View

Sociable Folktales – Issue 55

Black Friday – an annual feeding frenzy of consumerism, where bargain hunters can detect 20% off a... View

Sociable Folktales – Issue 54

Cute kid ✔︎ Cover of classic song by contemporary artist ✔︎ Loveable creature ✔︎ Heartstring-tugging story ✔︎ In-store range... View

Remembering J-Mac

Our hearts were broken on the 8th September this year when we lost our ray... View

Should a woman have it rough because she’s up the duff?

This year, my Halloween costume was a high vis vest. Sounds pretty lame but I... View

Sociable Folktales – Issue 52

The foulest stench is in the air. The funk of forty thousand years. Or maybe... View

Sociable Folktales – Issue 53

A short while back, we headed to Social Media Week at the BFI Southbank in... View

Sociable Folktales – Issue 51

Size. Does it matter? Twitter has always preferred to keep it small. After all, they... View

Being mindful

While going about our busy lives, it was nice to see everyone showing their recognition... View

Double trumple

Twitter recently announced it’ll be doubling its character limit from 140 to 280. Languages such as... View

Sociable Folktales – Issue 50

Can technology go too far? Is there a point where progress stops being useful and... View

Developers in the mist

Zoologist, Dian Fossey, famously portrayed by Sigourney Weaver, studied the little-known habits of mountain gorillas... View

Our Jess

Our hearts are broken as we lost our Jess this time last week. She was... View

Sociable Folktales – Issue 49

Cars that fly. Driverless cars that bring you pizza. Virtual and augmented reality. Speakers that... View

How 18 Words Can Affect the Stock Market

Kevin Durant plays basketball for the Golden State Warriors. This year, he helped them win... View

It is rather old

It was announced on Friday gone that the Yellow Pages telephone directory will no longer... View

Sociable Folktales – Issue 48

Barack Obama’s tweet responding to the shocking events in Charlottesville has become the most... View

Refreshing stuff

Every day, I’m learning more and more about advertising and the art of copy.... View

Making space

Being a VFX geek and a massive sci-fi fan, offering my services to the Kickstarter-funded... View

Sociable Folktales – Issue 47

Summer holidays – a time to switch off, relax and have a rest. This doesn’t... View

Why Snapchat is becoming less snappy

Back in March, Snap – the company behind Snapchat – pulled off the biggest tech flotation in... View

Sites We Like – #7

A lot of music and sound in this week’s sites. It’s usually a... View

Three little words

The world was haunted by Donald Trump’s words earlier this week, when he promised... View

Sites We Like – #6

You know it’s a good week when there’s a website in collaboration with... View

Champions at heart

Last week, the ambitious competitors of Drummond Central made their mark at the annual Digital... View

Sociable Folktales – Issue 46

“I liked it so much,” said Remington bloke Victor Kiam, “I bought the company.” But... View

We’re all in it together

If you missed Horizon on BBC2 last night, I urge you to catch it on... View

Sites We Like – #5

We’re back with more web design goodness for you to peruse. It’s been... View

All the creative ladies

Ladies, Wine and Design is an initiative aimed to foster female creativity. It was started... View

Sociable Folktales – Issue 45

“Summertime, and the livin’ is easy,” sang Ella Fitzgerald, making absolutely no reference to developments... View

Sites We Like – #4

After a short holiday we’re back with some more site inspiration. We might be... View

Sociable Folktales – Issue 44

It’s been an eventful few weeks in the world of politics, and social media... View

Sites We Like – #3

We’ve got a couple of agency sites this week. Always a good source of... View

When politics gets to the point

Don’t worry, this isn’t a soapbox post. Far be it for me to... View

Sociable Folktales – Issue 43

With Netflix, Amazon Prime and on-demand services, the way we digest TV has changed significantly... View

Sites we like – #2

This week we’ve got a pensioner’s eye view of East London, a step-by-step ... View

Sites we like – #1

Hello world, welcome to a new weekly curation of sites we like here at DC.... View

(What’s the story) not much glory?

Facebook has tried hard to promote its Stories feature, pushing it to the top of... View

Sociable Folktales – Issue 42

An affecting call to action to tackle climate change? A 140-character vignette on the nature... View

Throwing shapes

In 1915, Coca-Cola challenged glass companies to come up with a bottle design so distinct it... View

When fizzy drinks get political

Last month, Pepsi pulled a controversial TV ad following a wave of criticism. The ad... View
couple having drinks

Sociable Folktales – Issue 41

If people with differing views could sit down and talk over a beer, surely they’... View

Twisted fyre starters

The disastrous Fyre festival was billed as a luxurious island getaway for the wealthy, with... View

Sociable Folktales – Issue 40

Pepsi, United Airlines, Sean Spicer – it hasn’t been a good time to be a... View

The eighties strike back

VHS movies with dodgy tracking, Terrahawks and Knightrider on a Saturday, and soundtracks by Jan... View

Sociable Folktales – Issue 39

The first day of April – a time of pranks, hoaxes and japes. It’s also... View

Drummond Central takes on the world – and wins

It was a true clash of the titans. With some of the world’s biggest... View

Facebook will read your mind

A couple of weeks ago at F8 – Facebook’s annual developer conference – it was announced... View

Sociable Folktales – Issue 38

Spring – the seaon of regeneration and rebirth. The clocks have sprung forward and if we... View

Sociable Folktales – Issue 37

The big news from the past couple of weeks has been the debut of Snap... View

Takin’ care of Ouseburn Farm

Did you know there’s a farm on your doorstep? I didn’t. On my... View

A snappy history of Snapchat

Snap Inc. shares debuted on the New York Stock Exchange last week, with the business... View

It’s not grim up north

Beth and I are chuffed to bits to have been named as joint IPA City... View

Sociable Folktales – Issue 36

Time – as Tom Waits says in Rumblefish – is a very peculiar item. It barely seems... View

Takin’ care of Syria

The ‘One Good Deed Committee’ is a group of individuals from the North East who... View

Sociable Folktales – Issue 35

The Super Bowl is something that passes many of us by in the UK, but... View

Tales from a shoot #2: You are not listening to me.

A few years back, we were shooting in New Orleans. Samuel L. Jackson was filming ... View

Sociable Folktales – Issue 34

The presidential inauguration. The analysis of the inauguration. The marches that followed the inauguration. The ‘... View

A red-hot digital team

I’m excited to say that Drummond Central has just acquired digital specialists CoalFace to... View

Sociable Folktales – Issue 33

January – a time of reflection, review and resolutions. True to form, in today’s Sociable... View

True Blue?

Apparently experts have identified the third Monday of the month as the most depressing day... View

Happy puddle day

2016: a year of electoral shocks, celebrity deaths and Marmite pricing issues. Even the pluckiest of... View

Sociable Folktales – Issue 32

It’s officially Christmas Eve Eve Eve Eve, or depending on your level of seasonal... View

Which Christmas ad made the grade?

Christmas TV ads. They’re now an eagerly-awaited tradition and like the ‘beginning of Christmas’,... View

Tales from a shoot #1: Fail to prepare, prepare to fail.

At DC, we’re very lucky to have made hundreds of TV commercials. Whether it’... View

Sociable Folktales – Issue 31

We’re well and truly into December and in that worrying period when people ask... View

Sociable Folktales – Issue 30

2016 – a year that will be remembered for its shock political results, saddening celebrity deaths and... View

A client with a vested interest

Shared Interest Society is a not for profit organisation. Their purpose is to alleviate poverty... View

Sociable Folktales – Issue 29

RIP Vine. Only a couple of short weeks after we announced the demise of Meerkat,... View

How on earth did we end up being called Drummond Central?

Recently, I did a lecture to students and started off by showing the DC logo... View

Takin’ care of Troopin’

In 1980, my Dad took me to see ‘The Empire Strikes Back’. I was completely mesmerised... View

An American transplant in Geordieland

It’s now been 3 months since I arrived in Newcastle on a cold, drizzly morning... View

Giving the Guru the green light

Greetings, followers of the DC website. It is I, Laura. You’re probably already acquainted... View

Sociable Folktales – Issue 28

What’s going on with Twitter? Amid rumours of the company seeking and failing to... View

The Daddy of all emojis

Get ready for what could become one of Ray Winstone’s most iconic characters. Both... View

Sociable Folktales – Issue 27

Remember Meerkat? The first real live-streaming app was the hit of last year’s SXSW... View

Little brother is watching you

One of the most obvious shifts in social media during the past year or so... View

Lights, Camera, Byker.

This week, Newcastle got the red carpet treatment for the movie premiere of I, DANIEL... View

Sociable Folktales – Issue 26

Fans of TV’s Black Mirror might be interested in Snapchat’s latest announcement. In... View

Happy as a pig in Ouseburn

People who know us will know that we talk about ‘Takin’ Care of Business’. It... View

DC Spelling Bee

These are the top misspellings according to the Oxford English. The table below gives the... View

Career-dating

Kev Hughes and I recently went along to the ‘Meet the Professionals’ event organised by... View

Sociable Folktales – Issue 25

Welcome to No Jack City. Friday marks the UK release date of the iPhone 7 and... View

The North East is rapidly growing and can’t be underestimated

There’s a wealth of business activity in our region happening right now. Creative industries... View

Sociable Folktales – Issue 24

We’re now in September. Hope you had a good bank holiday folks, because that’... View

The right side of persistence

I’m Thea and work as an Account Executive here at the wonderful place that... View

Takin’ Care of Clients

Keeping our clients happy is hugely important to DC. And our Client Services team are... View

Heard about #Drummond PuddleWatch? Jump to the best bits.

As an innovative, creative marketing agency we love to embrace new technology and experiment with... View

Times they are a changin’

Every day, new words and phrases come into existence, and others are lost. If it... View

Around the world with Instagram

Here at DC, we’ve been very lucky to film all over the world. We’... View

Drummond Central MD wins top creative award

Our Managing Director, Beth Hazon, has been honoured with a prestigious IPA Women of Tomorrow... View
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