News - Drummond Central

Drummond Central Prolific North and North East Marketing Awards Shortlist

05/11/2021

A FULL-ON AWARDS FRENZY

We’re not ones for blowing our own trumpet, but we’re going to give this one a little toot. We’ve been shortlisted for 19 (yes that’s 19) gongs across the North East Marketing Awards and the Prolific North Marketing...

Drummond Central Marketing Week Masters Awards 2021

29/10/2021

Marketing Week Masters Awards Wins

As the deliciously wise crooner Meat Loaf once said, two out of three ain’t...

Man playing saxophone at a colourful city event, with the strapline Durham, No Ordinary County

25/08/2021

More Than Castles, Cathedrals and Coal Mines

When County Durham asked us to put together a brand for their UK City...

23/07/2021

North East Talent Shines Through

This month, our ‘Thank You’ campaign with the North East councils won a Drum Award...

07/07/2021

Love it like it’s yours

With international travel off the cards this year, tourism in Northumberland is expected to boom....

07/07/2021

GREGGS – AVAILABLE EVERYWHERE. ENJOYED ANYWHERE.

With shops that are part of every town, and food that can be part of...

07/07/2021

THE FIRST RULE OF MEN’S PIE CLUB IS…

That we talk about Men’s Pie Club. So what’s it all about? Well,...

07/07/2021

Reaching MVP Status

We’ve always known he’s an MVP, now everyone else knows it too. Our...

05/07/2021

GREGGS NOT REGS

As the sixth season of Line of Duty drew to a close with a gripping...

09/12/2020

Thank you North East

Seven councils in the North East – County Durham, Gateshead, Newcastle, Northumberland, Sunderland, North Tyneside, South...

28/11/2020

Love Local

2020 has been quite the year for everyone, but local shops and restaurants have been hit...

19/11/2020

The other big launch of 2020

Today is all about launches. Unless you’ve been hiding under a rock – and in 2020,...

07/10/2020

STEPPING UP TO HELP THE HOMELESS

According to the latest research, an estimated 320,000 people are homeless in the UK – one in...

05/10/2020

New (Zoom) Faces

We’re happy to have welcomed four insanely talented new additions to the DC team. ...

17/09/2020

Another award in the bag for VSB

Earlier this year, we were well-chuffed to win Best Integrated Campaign at The Drum Roses...

11/09/2020

Welcome to Newcastle Greggs International

For travellers flying into Newcastle Airport, Greggs is a welcome sight at the end of...

02/09/2020

SAVING THE NORTH EAST’S SUMMER

The government’s Enjoy Summer Safely campaign was launched on 4 July with the goal of...

31/07/2020

Revisiting the Northumberland brand

For the past year, there has been a huge collaborative effort going on behind the...

12/06/2020

Who Stood Out Whilst We All Stayed In?

The global pandemic has brought numerous challenges to businesses, not least to the world...

01/06/2020

I Waded Through Lockdown Sources So You Don’t Have To

Around 9 weeks ago my inbox started filling up with invitations to attend webinars and...

29/05/2020

Setting the scene for a new Northumberland

It’s in our DNA to really care about our clients. We love developing creative...

14/05/2020

The true value of an award-winning creative partnership

It’s not getting glammed up for a night of dancing and award ceremony speeches...

15/04/2020

For he’s a jolly good fellow

We’re chuffed, and not a bit surprised, to see our very own Dan Appleby�...

10/02/2020

A NEW EVENT THAT’S NOT FOR EVERYONE

If you think creativity has little effect on effectiveness, or think marketing is just about...

30/07/2019

Bringing serious talent to the North East

We’ve made some exciting changes to our team with promotions and hires in senior...

19/07/2019

This one’s for you Jess.

In September 2017 we sadly lost one of our colleagues, Jessica McEnroe, to Sepsis just 12 hours...

28/05/2019

Tackling the FAKE NEWS pandemic

No, Christmas hasn’t been banned. No, Michelle Obama didn’t give her mother a $16...

24/05/2019

Creative Self-Deprecation

In a world of airbrushed celebrity, million-dollar social posts and a desire for all things ‘...

22/05/2019

Will losing likes help with mental health?

For all of us obsessed with the culture of Instagram, the idea of ‘no more...

28/04/2019

School of DC – Where are they now? (Josh Leadbetter)

Josh had a range of projects within his portfolio – all backed with impressive research, combining...

18/04/2019

Code your own Fridays – Part three

In the final part of this year’s Code your own Fridays, we go deep...

15/04/2019

School of DC – Where are they now? (Beth Nichols)

Beth came to Drummond Central as part of the first class to join the School...

09/04/2019

Code your own Fridays – Part two

Following on from part one, we continue looking at our brand new personal development training...

03/04/2019

Code your own Fridays – Part one

In the past six weeks, the home-grown talent at CoalFace have been busy. Traditionally, our...

25/03/2019

Beacon Films Bring us the Creative Detectives

Late last year, we had the pleasure of working with Beacon Films, an initiative built...

08/03/2019

Ads Empowering Women

Around International Women’s Day, we see a real increase of ‘girl power’ hitting our...

Thumbnail for Newcastle Building Society

05/03/2019

Putting a face to financial advice

After a few months of working our creative butts off at DC HQ, we filmed...

05/03/2019

Pocket-Sized Therapy

Extensive use of screen time often gets a bad rap. It supposedly stunts the development...

French thumbnail for Rust-Oleum blog post

11/02/2019

VIVE LA RUSTO

The world of Rust-Oleum paint continues to grow, but the idea of upcycling is still...

08/02/2019

Atom Mortgage Party

The mortgage process is famously known as being scary, confusing and time-consuming, but not with...

05/02/2019

Can’t fake it? Make it.

Have you been hit by a deepfake yet? The likelihood is, you might not even...

28/01/2019

Copyright killed the GIF star

The world of GIFs and memes might be about to change forever. Late in 2018, the...

21/01/2019

Looking Forward

Doesn’t it already feel like 84th January? This month is renowned as the bleakest...

17/01/2019

Drummond Central Archives: Speedflex

Join us on what will become a semi-regular dip into the dusty DC archives. Today,...

17/01/2019

A Pledge of #NEQUALITY

As proud members of Digital Union, this week we’ve taken the #NEQUALITY pledge (designed...

16/01/2019

The Best Men Can Be?

I have two young sons (aged six and three). They’re my world, and as...

15/01/2019

Social Media Personas Finsta or Rinsta?

Are you the same person you plaster all over social media? No? Well you’re...

12/01/2019

Fiji Water Girl: The first meme of 2019

Kelleth Cuthbert, social media influencer and newly named ‘Fiji Water girl’, hit headlines this week...

11/01/2019

SEE YA LATER, SHIT ADS

Ever sat browsing the internet, minding your own business and an ad for some dodgy...

10/01/2019

Creative Choice: Bethan Richardson (Instagram top 5)

Ever wondered who inspires our creatives? Welcome to Creative Choice – a showcase of creatives by...

08/01/2019

The Dots – Don’t Judge a Book by its Cover

What is ‘unconscious bias’ you ask? We all have an innate urge to judge something,...

04/01/2019

Happy Old Year

Now we’ve made hogs of ourselves, hootenannied, and welcomed in a brand spanking new...

03/01/2019

Plant v Pork

The wait is over for all you plant-based pastry lovers. After 75 years of making northerners...

28/12/2018

DC’s all-time favourite Christmas Ads

During this awkward period between Christmas and New Year, where you don’t know what...

21/12/2018

With great brands comes great responsibility

Throughout the year, we’ve seen brands begin to take responsibility for the impact they’...

19/12/2018

‘Tis the Season to be Punny

Bet you haven’t heard that one before? Yep, it’s the time of year...

14/12/2018

New year, new rules.

Last year, the CAP launched a ‘public consultation’ to tackle ‘harmful stereotypes’. After their review,...

13/12/2018

Pantone Colour of the Year 2019: Living Coral

Each year, Pantone releases its Colour of the Year, drawing on modern culture, entertainment, sport,...

11/12/2018

#PlaneBae – A Case Study in Online Trust

Earlier this year, two young, semi-professional strangers were forced together on a plane, starting a...

04/12/2018

Just our cup of tea

Founded in Newcastle upon Tyne in 1907, Ringtons has been part of our breakfast tables, afternoon...

Prolific North Top 50 Integrated Agencies 2018

29/11/2018

Prolific North Top Integrated Agencies 2018

We’re proud to announce that we’ve not only made it into the Prolific...

06/11/2018

In other fake news

In Twitter’s latest report policy update, they’ve given us the option to flag...

22/10/2018

#WINNING

As the entire agency had its fingers, toes and just about everything else crossed, a...

11/10/2018

Feed yourself some positivity

As it’s Mental Health Awareness Week, DC have been discussing how we could all...

27/09/2018

From downward dog to downtime

Looking for some seriously glamorous and different gym gear? Don’t sweat it. Our new...

26/09/2018

Showing haters who’s boss

Last week, Diesel released ‘Haute Couture’ – their latest campaign featuring celebs like Nicki Minaj, Gucci...

05/09/2018

Just Do It or Just Burn It?

Overnight, Nike’s shares dropped 3% after using NFL quarterback, Colin Kaepernick in their latest campaign....

22/08/2018

School is Out For Summer

Our first intake of School of DC has only gone and graduated. This year, Drummond...

22/08/2018

Give us five

I guess you could say, in the words of Ron Burgundy, we’re ‘kind of...

06/08/2018

Generation Vocab

As we now live in a world of ‘memes’, ‘face swapping’ and ‘FOMO’ – Generation Z...

31/07/2018

The ‘super leg’ is in training

You may not know this but my son, Abe, shares his birthday with our Jess....

24/07/2018

Tales from a shoot #3: How to make a world in a day

We had this nice idea for a client; to make an ad in which an...

17/07/2018

Sky-high politics

Over the weekend, those of you in London may have noticed an interestingly-coloured, nappy-wearing blimp...

05/07/2018

IT’S FOOTBALL

“It’s football,” exclaimed a sarcastically effervescent David Mitchell in an old sketch for That...

25/06/2018

The IGTV low-down

With the new update to Instagram, users can now use an external app for video...

22/06/2018

The Persistence of Jingles

You can’t teach an old dog new tricks. In other words, it’s hard...

21/06/2018

New Ads Alert

It’s been a busy few weeks. You wait for one great production to go...

19/06/2018

Social Media and Generation Z

Last Thursday, I was lucky enough to speak at Generator’s first ‘Social Media Day’....

11/06/2018

WTF GDPR

You may have received the odd email in recent weeks relating to GDPR. For a...

05/06/2018

Wey Aye (Wo)man

Ladies, Wine and Design is a monthly event series held at BALTIC39 on High Bridge...

29/05/2018

The Modern-day Cyborgs

The term ‘cyborg’ is defined as ‘a person whose physical abilities are extended beyond normal...

23/05/2018

Sociable Folktales – Issue 67

The Yanny/Laurel phenomenon is a great example of how people can listen to the...

22/05/2018

The Emoji Code

Have you ever wondered why we really use emojis? Is it simply social media short...

09/05/2018

Sociable Folktales – Issue 66

It looks like Sainsbury’s and Asda are going to merge to create a super...

25/04/2018

Sociable Folktales – Issue 65

It’s been a hectic few weeks in social media, particularly for Mark Zuckerberg. But...

18/04/2018

Instagram-don’ts

We now live in a world of social folk who never actually have to leave...

11/04/2018

Sociable Folktales – Issue 64

Lots of brands see April Fools’ Day as a golden opportunity. It’s a chance...

28/03/2018

Sociable Folktales – Issue 63

Facebook’s potential power has always been clear. Not just with its reach (2.2 billion monthly...

28/03/2018

Why Myspace lost its wow-factor

Created by people in the entertainment industry, Myspace took the digital world by storm. After...

14/03/2018

Sociable Folktales – Issue 62

When people think about technological advancement, it’s usually with a mixture of excitement and...

28/02/2018

Sociable Folktales – Issue 61

With David Davis declaring that Brexit won’t plunge Britain into a Mad Max-style dystopia,...

14/02/2018

Sociable Folktales – Issue 60

“Love is real,” sang John Lennon. “Real is love.” We’ve no idea what he...

31/01/2018

Sociable Folktales – Issue 59

‘Bad for democracy’, ‘dumb’ and ‘necessary’ – just some of the words used to describe the...

17/01/2018

Sociable Folktales – Issue 58

The first month of the new year. For some, it’s a time of rebirth,...

03/01/2018

Sociable Folktales – Issue 57

Happy New Year from all at Drummond Central. We hope you had a fine festive...

20/12/2017

Sociable Folktales – Issue 56

A crowded room, friends with tired eyes’. No, not a log cabin with George, Andrew...

06/12/2017

Sociable Folktales – Issue 55

Black Friday – an annual feeding frenzy of consumerism, where bargain hunters can detect 20% off a...

22/11/2017

Sociable Folktales – Issue 54

Cute kid ✔︎ Cover of classic song by contemporary artist ✔︎ Loveable creature ✔︎ Heartstring-tugging story ✔︎ In-store range...

16/11/2017

Remembering J-Mac

Our hearts were broken on the 8th September this year when we lost our ray...

09/11/2017

Should a woman have it rough because she’s up the duff?

This year, my Halloween costume was a high vis vest. Sounds pretty lame but I...

25/10/2017

Sociable Folktales – Issue 52

The foulest stench is in the air. The funk of forty thousand years. Or maybe...

11/10/2017

Sociable Folktales – Issue 53

A short while back, we headed to Social Media Week at the BFI Southbank in...

11/10/2017

Sociable Folktales – Issue 51

Size. Does it matter? Twitter has always preferred to keep it small. After all, they�...

11/10/2017

Being mindful

While going about our busy lives, it was nice to see everyone showing their recognition...

04/10/2017

Double trumple

Twitter recently announced it’ll be doubling its character limit from 140 to 280. Languages such as...

27/09/2017

Sociable Folktales – Issue 50

Can technology go too far? Is there a point where progress stops being useful and...

26/09/2017

Developers in the mist

Zoologist, Dian Fossey, famously portrayed by Sigourney Weaver, studied the little-known habits of mountain gorillas...

15/09/2017

Our Jess

Our hearts are broken as we lost our Jess this time last week. She was...

13/09/2017

Sociable Folktales – Issue 49

Cars that fly. Driverless cars that bring you pizza. Virtual and augmented reality. Speakers that...

10/09/2017

How 18 Words Can Affect the Stock Market

Kevin Durant plays basketball for the Golden State Warriors. This year, he helped them win...

06/09/2017

It is rather old

It was announced on Friday gone that the Yellow Pages telephone directory will no longer...

30/08/2017

Sociable Folktales – Issue 48

Barack Obama’s tweet responding to the shocking events in Charlottesville has become the most...

25/08/2017

Refreshing stuff

Every day, I’m learning more and more about advertising and the art of copy....

22/08/2017

Making space

Being a VFX geek and a massive sci-fi fan, offering my services to the Kickstarter-funded...

16/08/2017

Sociable Folktales – Issue 47

Summer holidays – a time to switch off, relax and have a rest. This doesn’t...

15/08/2017

Why Snapchat is becoming less snappy

Back in March, Snap – the company behind Snapchat – pulled off the biggest tech flotation in...

11/08/2017

Sites We Like – #7

A lot of music and sound in this week’s sites. It’s usually a...

10/08/2017

Three little words

The world was haunted by Donald Trump’s words earlier this week, when he promised...

28/07/2017

Sites We Like – #6

You know it’s a good week when there’s a website in collaboration with...

20/07/2017

Champions at heart

Last week, the ambitious competitors of Drummond Central made their mark at the annual Digital...

19/07/2017

Sociable Folktales – Issue 46

“I liked it so much,” said Remington bloke Victor Kiam, “I bought the company.” But...

14/07/2017

We’re all in it together

If you missed Horizon on BBC2 last night, I urge you to catch it on...

14/07/2017

Sites We Like – #5

We’re back with more web design goodness for you to peruse. It’s been...

13/07/2017

All the creative ladies

Ladies, Wine and Design is an initiative aimed to foster female creativity. It was started...

06/07/2017

Sociable Folktales – Issue 45

“Summertime, and the livin’ is easy,” sang Ella Fitzgerald, making absolutely no reference to developments...

30/06/2017

Sites We Like – #4

After a short holiday we’re back with some more site inspiration. We might be...

21/06/2017

Sociable Folktales – Issue 44

It’s been an eventful few weeks in the world of politics, and social media...

09/06/2017

Sites We Like – #3

We’ve got a couple of agency sites this week. Always a good source of...

08/06/2017

When politics gets to the point

Don’t worry, this isn’t a soapbox post. Far be it for me to...

07/06/2017

Sociable Folktales – Issue 43

With Netflix, Amazon Prime and on-demand services, the way we digest TV has changed significantly...

02/06/2017

Sites we like – #2

This week we’ve got a pensioner’s eye view of East London, a step-by-step �...

26/05/2017

Sites we like – #1

Hello world, welcome to a new weekly curation of sites we like here at DC....

25/05/2017

(What’s the story) not much glory?

Facebook has tried hard to promote its Stories feature, pushing it to the top of...

24/05/2017

Sociable Folktales – Issue 42

An affecting call to action to tackle climate change? A 140-character vignette on the nature...

22/05/2017

Throwing shapes

In 1915, Coca-Cola challenged glass companies to come up with a bottle design so distinct it...

11/05/2017

When fizzy drinks get political

Last month, Pepsi pulled a controversial TV ad following a wave of criticism. The ad...

10/05/2017

Sociable Folktales – Issue 41

If people with differing views could sit down and talk over a beer, surely they’...

08/05/2017

Twisted fyre starters

The disastrous Fyre festival was billed as a luxurious island getaway for the wealthy, with...

26/04/2017

Sociable Folktales – Issue 40

Pepsi, United Airlines, Sean Spicer – it hasn’t been a good time to be a...

22/04/2017

The eighties strike back

VHS movies with dodgy tracking, Terrahawks and Knightrider on a Saturday, and soundtracks by Jan...

18/04/2017

Sociable Folktales – Issue 39

The first day of April – a time of pranks, hoaxes and japes. It’s also...

11/04/2017

Drummond Central takes on the world – and wins

It was a true clash of the titans. With some of the world’s biggest...

05/04/2017

Facebook will read your mind

A couple of weeks ago at F8 – Facebook’s annual developer conference – it was announced...

29/03/2017

Sociable Folktales – Issue 38

Spring – the seaon of regeneration and rebirth. The clocks have sprung forward and if we...

15/03/2017

Sociable Folktales – Issue 37

The big news from the past couple of weeks has been the debut of Snap...

09/03/2017

Takin’ care of Ouseburn Farm

Did you know there’s a farm on your doorstep? I didn’t. On my...

08/03/2017

A snappy history of Snapchat

Snap Inc. shares debuted on the New York Stock Exchange last week, with the business...

06/03/2017

It’s not grim up north

Beth and I are chuffed to bits to have been named as joint IPA City...

01/03/2017

Sociable Folktales – Issue 36

Time – as Tom Waits says in Rumblefish – is a very peculiar item. It barely seems...

28/02/2017

Takin’ care of Syria

The ‘One Good Deed Committee’ is a group of individuals from the North East who�...

15/02/2017

Sociable Folktales – Issue 35

The Super Bowl is something that passes many of us by in the UK, but...

10/02/2017

Tales from a shoot #2: You are not listening to me.

A few years back, we were shooting in New Orleans. Samuel L. Jackson was filming �...

01/02/2017

Sociable Folktales – Issue 34

The presidential inauguration. The analysis of the inauguration. The marches that followed the inauguration. The ‘...

31/01/2017

A red-hot digital team

I’m excited to say that Drummond Central has just acquired digital specialists CoalFace to...

18/01/2017

Sociable Folktales – Issue 33

January – a time of reflection, review and resolutions. True to form, in today’s Sociable...

10/01/2017

True Blue?

Apparently experts have identified the third Monday of the month as the most depressing day...

06/01/2017

Happy puddle day

2016: a year of electoral shocks, celebrity deaths and Marmite pricing issues. Even the pluckiest of...

22/12/2016

Sociable Folktales – Issue 32

It’s officially Christmas Eve Eve Eve Eve, or depending on your level of seasonal...

21/12/2016

Which Christmas ad made the grade?

Christmas TV ads. They’re now an eagerly-awaited tradition and like the ‘beginning of Christmas’,...

08/12/2016

Tales from a shoot #1: Fail to prepare, prepare to fail.

At DC, we’re very lucky to have made hundreds of TV commercials. Whether it’...

08/12/2016

Sociable Folktales – Issue 31

We’re well and truly into December and in that worrying period when people ask...

24/11/2016

Sociable Folktales – Issue 30

2016 – a year that will be remembered for its shock political results, saddening celebrity deaths and...

15/11/2016

A client with a vested interest

Shared Interest Society is a not for profit organisation. Their purpose is to alleviate poverty...

10/11/2016

Sociable Folktales – Issue 29

RIP Vine. Only a couple of short weeks after we announced the demise of Meerkat,...

08/11/2016

How on earth did we end up being called Drummond Central?

Recently, I did a lecture to students and started off by showing the DC logo...

03/11/2016

Takin’ care of Troopin’

In 1980, my Dad took me to see ‘The Empire Strikes Back’. I was completely mesmerised...

01/11/2016

An American transplant in Geordieland

It’s now been 3 months since I arrived in Newcastle on a cold, drizzly morning...

28/10/2016

Giving the Guru the green light

Greetings, followers of the DC website. It is I, Laura. You’re probably already acquainted...

27/10/2016

Sociable Folktales – Issue 28

What’s going on with Twitter? Amid rumours of the company seeking and failing to...

13/10/2016

The Daddy of all emojis

Get ready for what could become one of Ray Winstone’s most iconic characters. Both...

12/10/2016

Sociable Folktales – Issue 27

Remember Meerkat? The first real live-streaming app was the hit of last year’s SXSW...

07/10/2016

Little brother is watching you

One of the most obvious shifts in social media during the past year or so...

06/10/2016

Lights, Camera, Byker.

This week, Newcastle got the red carpet treatment for the movie premiere of I, DANIEL...

30/09/2016

Sociable Folktales – Issue 26

Fans of TV’s Black Mirror might be interested in Snapchat’s latest announcement. In...

28/09/2016

Happy as a pig in Ouseburn

People who know us will know that we talk about ‘Takin’ Care of Business’. It�...

27/09/2016

DC Spelling Bee

These are the top misspellings according to the Oxford English. The table below gives the...

16/09/2016

Career-dating

Kev Hughes and I recently went along to the ‘Meet the Professionals’ event organised by...

15/09/2016

Sociable Folktales – Issue 25

Welcome to No Jack City. Friday marks the UK release date of the iPhone 7 and...

08/09/2016

The North East is rapidly growing and can’t be underestimated

There’s a wealth of business activity in our region happening right now. Creative industries...

06/09/2016

Sociable Folktales – Issue 24

We’re now in September. Hope you had a good bank holiday folks, because that’...

24/08/2016

The right side of persistence

I’m Thea and work as an Account Executive here at the wonderful place that�...

15/08/2016

Takin’ Care of Clients

Keeping our clients happy is hugely important to DC. And our Client Services team are...

29/07/2016

Heard about #Drummond PuddleWatch? Jump to the best bits.

As an innovative, creative marketing agency we love to embrace new technology and experiment with...

22/07/2016

Times they are a changin’

Every day, new words and phrases come into existence, and others are lost. If it...

11/06/2016

Around the world with Instagram

Here at DC, we’ve been very lucky to film all over the world. We’...

09/03/2016

Drummond Central MD wins top creative award

Our Managing Director, Beth Hazon, has been honoured with a prestigious IPA Women of Tomorrow...

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