Our Nic Named IPA City Head for the North East

We’ve always known our Nic was a force to be reckoned with, and now the IPA does too.

Nichola Elgie, Senior Account Director and Board Member here at Drummond Central, has just been named IPA City Head for Newcastle and the North East, acting as the IPA’s figurehead for the region, championing the world-class creative talent on our doorstep.

As City Head, Nic will help drive thought leadership, collaboration and new opportunities for the North East advertising community. She’ll also work closely with other IPA City Heads and Chair for England & Wales, James Ray, to put regional creativity firmly on the map.

Nic shared:
“While Drummond Central partners with clients across the world, our roots remain firmly in the North East. Our incredibly talented people come from all over the UK and the world, and are what makes our agency and our work world class. This holds true for the immense pool of creative, planning, and account handling talent found in agencies throughout the entire UK.

As someone who started my career as a budding, and often over-keen, Account Executive, I’m incredibly passionate about supporting Karen Martin’s agenda to champion human creativity from every part of the UK. Our industry thrives on bringing in new talent with fresh thinking and what’s really exciting about now, and the years ahead, is that we’re seeing incredible talent becoming less concentrated in the capital. This shift is vital, and with the collective dedication of us City Heads, I’m confident we can keep this positive trend moving forward.”

Commenting on the appointment, IPA Director of Membership Tom Mott says:
“I am delighted to welcome Nichola as our new City Head for Newcastle and North East. Our members are at the heart of everything we do, and I’m excited to work with Nichola to see how we can grow and best serve the thriving agency community around Newcastle and the North East.”

This recognition follows years of Nic’s impactful work. Named North East Marketer of the Year in 2021, Nic’s led major campaigns for clients like Greggs, Prime Video, and KitKat. She helped make our Greggs x PlayStation collaboration a multi-award winner (and GQ’s "coolest thing of the week"), and played a pivotal role in our Thank You North East campaign during the pandemic.

Over the last year alone, she’s helped us bag our IPA CPD Gold accreditation, set up our AI club ‘The Futurists’ and continued to strengthen some of our most important client partnerships.

Now, as IPA City Head, she’s taking her leadership beyond our agency walls –  helping to raise the bar for the whole region, and we couldn’t be more chuffed.

You’ve done us proud, Nic. Now go do the same for the North.