Officially Effective, Again

We’re proud to share that Drummond Central has been reawarded the IPA Effectiveness Accreditation for 2025-2027.

The IPA’s seal of approval isn’t handed out lightly – this year only two-thirds of agencies who submitted were awarded. So to be on the list again feels like a real achievement, especially as one of the few agencies outside of London and the only agency in the North East to make the cut.

For us, effectiveness isn’t just a shiny badge. It’s how we work, day in and day out. Since our first accreditation in 2023, we’ve been doubling down on making effectiveness part of DC life.

We’ve grown our Planning team. 96% of our people are IPA Effectiveness Essentials qualified. We’ve continued to  run our own Eff Brekk to bring back learnings from the EffWorks conference. In short – we don’t treat effectiveness as an add-on, we bake it in to our culture.

And it’s not just internal. For clients, it means building effectiveness in from the very start and carrying it right through the creative process, smarter measurement and creative platforms that don’t just look the part, but deliver results in the real world.

Faith Davidson, Account Director and Alexis McNicol, Planner, said:
“We’re proud as punch to have earned the IPA Effectiveness Accreditation for 2025–27. Since our first accreditation in 2023, we’ve been on a mission to make effectiveness second nature at DC – from building our roadmap in 2023 and embedding and evolving it into our processes, our culture, and our work ever since. To be recognised again shows just how far we’ve come in the last two years, and more importantly, the real impact our work is having for our clients.”

So yes, we’re chuffed to be officially effective again, but more importantly we’re chuffed to see how our commitment to effectiveness is helping us make better work, build stronger partnerships and create more impact.