NEWS & VIEWS

Meet our new Associate Planning Director, Adele Meer

02/03/2026

We’re excited to share that Adele Meer has joined Drummond Central as our new Associate Planning Director.

Adele joins us from London, relocating up north and bringing over 20 years of strategic planning experience with her.

Previously Head of Planning at Quiet Storm, Adele helped shape the agency’s strategic culture and push the effectiveness of big ideas further. She’s worked with brands including Haribo, Chicago Town and On the Beach. She’s also a Marketing Society Excellence Award Gold winner.

In her new role, Adele will lead strategy for Dreams and work closely with our Planning Director, Neil Caffery, to lead our team of strategists, strengthen client relationships and help drive both client growth and agency development. 

Neil And Adele

Our Planning Director, Neil Caffery, said:
“As more and more of our clients are recognising the value delivered by our strategic offer, we are investing in the very best talent from the world of Planning and Adele certainly fits that mould. She’s bringing a wealth of experience from many planning disciplines and her sharp intellect, creative flair and strong belief in the power of great ideas will inspire us and our clients to greater things.”

And in Adele’s own words:
“I’d long held a dream to move to the North East, and when the stars aligned with Drummond Central, it was a leap I absolutely had to make. Their laser focus on effectiveness, and unwavering commitment to world-class creativity is genuinely impressive. They’re also solid proof that incredible talent isn’t, and shouldn’t be, only found in London. I can’t wait to get stuck in with this lovely lot and do brilliant work that shifts the dial for their exceptional list of clients.”

We’re buzzing to have her on board. Welcome to DC, Adele.