Helping Newcastle Building Society connect communities

We’re excited to share that we’ve joined forces with Newcastle Building Society as their new strategic creative partner.

With roots stretching back more than 160 years, Newcastle Building Society plays a vital role in helping communities build better financial futures. As the UK’s seventh largest building society and with 32 branches across the North East, North Yorkshire and Cumbria, they’re a business deeply rooted in the region, and proudly committed to it.

We’re working together to help bring their purpose – ‘connecting communities to a better financial future’ – to life for its members and the wider region. Our first campaign is already out in the wild, encouraging people to open an ISA and start making their money work as hard as they do.

Our partnership comes at a pivotal time for the Building Society, as they get ready to open the doors to their new flagship city-centre hub on Grainger Street this summer – a five-floor space designed for their members and the wider community, complete with flexible events space.

Jacquie Fisher, Head of Marketing Communications at Newcastle Building Society said:
“We’re really excited to be working with Drummond Central. Their ISA campaign concept was based on customer insight and a real understanding of our brand. We’re looking forward to delivering impactful campaigns that encourage people in the region to have a conversation about their savings.”

Faith Davidson, Account Director at Drummond Central shared:
“We're delighted to partner with Newcastle Building Society to help bring the people of the North East and beyond closer to a better financial future. It’s brilliant to be working with a fellow North East business investing in our region, and our recent ISA campaign is a testament to this – by giving people a wake-up call to make their money work harder. Newcastle Building Society is here for the long-term prosperity of the North East, and we can't wait to play a part in spreading the word.”