A toast to Fentimans

By Faith Davidson, Account Director

DC X Fentimans Press Release3

We’re delighted to share that Drummond Central has partnered with premium drinks brand Fentimans as their creative agency. 

Popular for its range of botanically brewed drinks, from the classic Ginger Beer, to the unique Curiosity Cola, and the iconic Rose Lemonade, Fentimans embodies quality and craftsmanship in every sip. 

We’re excited to be working with another spectacular northern business, and we’re ready to raise the bar with some seriously ambitious creative work. Our partnership will focus on elevating Fentimans' presence in the premium soft drinks and mixer categories with distinctive, standout campaigns. 

Dan Appleby, our Managing Director, shared: “Fentimans is a remarkable brand with an uncompromising attitude towards quality and flavour, reflected in their unique botanical brewing process. They clearly have great taste and an appreciation for things that are distinctive; a brilliant fit for a creatively ambitious agency like us. They don’t make average or ordinary drinks, and we don’t make average or ordinary advertising. This is going to be fun.” 

Jayne Andrews, Marketing Director at Fentimans, added: “Drummond Central has a track record of brave work and is exactly the type of agency we felt we needed to take Fentimans to more consumers and trade. As fellow northerners, we felt that Drummond Central instinctively understood our brand and story. We were really impressed by the thinking and creativity that they showed and can’t wait to see where this takes our brand over the next year – we’re excited for this partnership.’’ 

We are already at work developing a new creative platform for Fentimans, for both on and off-trade, which is set to be launched ahead of the summer.

So, here's to Fentimans and to the exciting adventures ahead, cheers!