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The Feeling Never Gets Old


Triumph’s Modern Classics range has been turning heads and stirring souls for decades. Their unmistakable character, their superior ride, their iconic style, all make these stunning motorcycles timeless. But that’s not all that’s stood the test of time.

Triumph has always been ‘For the ride’ – they may have millions of miles behind them, but the feeling of riding these classic bikes is something that will never get old.

Last year, we launched the ‘The One’ campaign, which celebrated just that. Continuing into 2024, we’ve evolved the campaign to encourage audiences to test ride a Modern Classic in the spring.