The Big Ticket Quizaway

Last Thursday, bet365 took over BOXPARK Wembley for the first-ever Big Ticket Quizaway, created as part of its ongoing partnership with the UEFA Champions League. We brought the full takeover to life, alongside PR agency Hatch.

The Quizaway is the latest chapter in bet365’s Big Ticket Giveaway – the largest ticket giveaway in UEFA Champions League history, which saw over 3,000 tickets handed to fans across the 24/25 season. For this partner-focused event, bet365 reimagined the Big Ticket Giveaway as a Champions League-themed pub quiz, built to give bet365’s commercial partners a night worth showing up for.

Drawing on familiar quiz formats, the night unfolded across multiple interactive rounds, live gameplay via iPads and a real-time leaderboard – dialling up the competition and keeping the room buzzing.

We designed the full BOXPARK Wembley takeover, from large-scale banners and railings to stage graphics, screens and in-game assets, ensuring the experience was unmistakably bet365, built on the Big Ticket Giveaway look and feel we’d already established. We worked closely alongside Hatch, who executed the concept, build of the quiz and venue hire.

Jon Riley, PR Operations Manager at bet365, said:
“The Big Ticket Quizaway is just the latest example of the great work we’ve done at bet365 to activate our position as Official Global Partners of the UEFA Champions League.

“And at bet365 we’re fortunate that we have creative partners like Drummond Central to help us deliver unbelievable experiences globally for fans, partners and colleagues alike.

“Our guests were greeted by the glistening UEFA Champions League trophy on entry, and then hit with a sea of green and gold all designed and supplied by Drummond Central, in what was a standout night of bet365 and UEFA Champions League celebration.”

The evening built to a head-to-head final, where the last two teams battled it out in a live Big Ticket Giveaway game, where the winners walked away with four tickets to the UEFA Champions League final in Budapest.

Far better than a free pint and a packet of crisps.