HelloFresh Lets the Food Do the Talking

For our first work with HelloFresh UK, 'Let the Food Do the Talking' does exactly what it says on the (recipe) box. Meet the most delicious dinner guests you'll ever have round your table, a medley of personality-packed ingredient characters on a mission to bring back dinnertime.

Salmon, Steak, Linguine, Pak Choi, Tomato, Lime and Spice Mix are here to show off the improvements HelloFresh has made to its product and challenge a few assumptions along the way, bringing the brand's quality story to life through humour and warmth across a series of family dinnertime scenarios.

Steak coaches a dad through plating up his 21-day aged rump. Linguine locks eyes with a picky teenager in a battle of wills over a creamy salmon pasta. Salmon and Spice Mix can barely contain their excitement over the latest seasonal veg.

The campaign sits within HelloFresh's global 'Bring Back Dinnertime' platform, built to drive reconsideration among lapsed and new customers and grow user acquisition. It spans online video across YouTube and Meta in a range of formats, alongside a full suite of customer marketing.

'Let the Food Do the Talking' is live now.