Happy Jacktember!

Why celebrate one night when you can own the whole month?

We’ve partnered with Jack Daniel’s to launch Jacktember, a month-long birthday celebration of the man, the myth, the legend, taking over more than 5,800 pubs and bars across the UK.

No one actually knows the exact date of Jack Daniel’s birthday, only that it falls somewhere in September. So instead of picking one day, we decided to go all in and celebrate for the entire month.

All month long, every Jack Daniel’s serve in participating pubs and bars comes with an exclusive scratch card, giving drinkers the chance to win instant prizes, from Jack Daniel’s merch that’ll make your mates jealous, to the ultimate jackpot: a trip to Tennessee, the home of Jack himself.

To make it happen, we kitted out venues with activation packs loaded with everything they need to bring Jacktember to life – scratch cards, posters, table talkers, bar mats, mirror decals and, yes, even cowboy hats.

As well as being one kick-ass birthday bash, Jacktember is also about putting Jack Daniel’s back at the heart of the UK bar scene, right where it belongs.

So, if you’re out this month, raise a glass to the legend. Jack’s throwing the party, and everyone’s invited.