Greggs: Open later than you think

For many people, the evening period is much less rigid and more spontaneous, who knows where the night could take you? And because of how portable, convenient and easily accessible Greggs food is, it’s the perfect perk-up for those in-between, transitional moments – whether that’s on the commute home or on the way to a late-night gig.

With this campaign, we needed to increase awareness of Greggs after 4pm, highlighting the times and occasions that Greggs can make even tastier. We focused our OOH on the post-work snack and pre-gig treat, placing Greggs in all of those in between moments to increase consideration, whatever it is they get up to.