Latest Work

Flexing some creative moves


The new Stoke City 22-23 football kit range oozes swagger. Not only do the kits include a number of vintage and cultural design flourishes (that Stoke fans will recognise fondly) but each piece is interchangeable, letting fans choose exactly how to wear it. A red and white shirt, with black shorts and white socks combo? It’s entirely up to you how you mix it up and show some love for the team.

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So how do you capture the heritage influences and the flexibility of the kit, whilst also sparking excitement with the fans in one beautiful campaign bundle?

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‘Play Your Way’ uses sequential shots of SCFC stars as they complete dynamic moves, each one with a different kit combination. It’s an approach that allows us to showcase the various pieces of kit, make the flexibility obvious, and do it all with truckloads of energy and excitement. We’re more than a little chuffed with the results.