Do More with Your Lunch with Greggs

Lunchtime isn’t just about food, it’s about freedom. But for many people, it’s rushed, routine and rarely their own. With the cost-of-living crunch pushing more packed lunches, competitor deals and a work culture that often makes leaving your desk feel like a luxury, Greggs came to us with a challenge: how do we help people get more out of their lunch break – and how do we get people back through the doors during that time?

Turns out, the average UK lunch break now clocks in at just 33 minutes, with 23% of Brits feeling pressure to work through their break, and nearly 30% skipping it altogether, a survey from The Sun found. That’s not much time to unwind, let alone enjoy a proper bite.

Let’s be real: we’re not going to change workplace culture overnight. Most people can’t just tell their job to get stuffed and take a full hour off. But what we can do is remind people of what Greggs already does brilliantly: tasty food, great value, quick service and shops where you need them.

For our latest Lunch campaign, we show people that when you pick up lunch from Greggs, you’re not just buying food – you’re buying time for yourself.

Our creative literally splits ‘lunchtime’ in two – lunch and time – highlighting that when Greggs is nearby, you’ve got enough minutes to grab a great lunch and make something of your break. We see an office worker, having escaped his desk and refuelled with a Greggs, enjoying a moment to himself in the sun, or the woman squeezing in a nail appointment, getting a manicure inspired by her lunch (be sure to zoom in on the details).

Now live nationwide across OHH, TFL, radio and digitally and in print for Metro, our latest campaign shows that even on the busiest days, you can still get a proper lunch in – and get on with whatever else your break’s got in store.

Because even 33 minutes can go a long way – when you do more with your lunch with Greggs.