NU World is able to virtualise university learning, life, experience, and communities, as a vital substitute for physical engagements. The platform is now a core part of Northumbria University’s student recruitment and is an incredibly cost-effective acquisition and conversion tool, allowing them to interact with and enrol thousands of students year after year.
Over 60,000 unique visitors have been to the site so far since it was launched, viewing over half a million pages.
In comparison to Northumbria University’s corporate website, average users view 150% more pages of content and spend 3 times as long on the NU World website.
Importantly, on average, 55% of students who attended a virtual event on NU World went on to choose Northumbria University as their first choice university. This contributed to over 6,500 students enrolling in an undergraduate or postgraduate course by October 2022, and becoming a valued student at Northumbria University.