LeaseLoco can’t get enough of finding the best car deals. Using their unique algorithm, ‘The LocoScore’, they make it easier and cheaper for everyone to get the car they want, when they want. That’s why they’re the UK’s biggest car lease deal comparison site.
AMBITION
To get a nation of car owners to wise up to car leasing.
STRATEGY
LeaseLoco can’t get enough of finding the best car deals. Using their unique algorithm, ‘The LocoScore’, which compares more leasing deals than any of their competitors, to convince any unsuspecting car shopper they had to visit LeaseLoco.com before signing a finance deal on the dotted line.
SOLUTION
Say ‘hola’ to Luis — a guitar-playing, deal-loving, car lease evangelist who was born to embody LeaseLoco’s passion for deals. Conceived, 3D-modelled, and brought to life in-house, Luis became the mouthpiece for LeaseLoco’s TV debut. With a few catchphrases and a bit of sass, Luis is helping the nation to wise up and lease at LeaseLoco.
RESULTS
Site traffic increased by 25% for the month following Luis’ appearance on our TV screens.