Designing for the discerning

Establishing a point of difference in the luxury activewear market isn’t easy. Most sites stock the same pieces, from the same brands. This simply doesn’t appeal to those sophisticated and demanding customers who want to be seen in something unusual, or better still, unique. This exclusivity will be the cornerstone of LaVostra’s offering.

The brief

Create a premium activewear brand with an international feel, to reflect the offering of exclusive, hard-to-find pieces from brands that are difficult to source in the UK.

Our approach

Our first move was to put the customer at the heart of the creative process. The pieces offered were important, but never more so than to the discerning women who collect and curate them. The name LaVostra means ‘yours’ in Italian and hints at the exclusivity of the coveted pieces on offer. Our design approach followed suit, delivering a muted palette that is strong, glamorous and uncompromising on quality.

What we delivered

A brand identity and digital presence that centred on the customer. We aimed to reflect the modern classics and international feel that our audience so carefully curate.

The result

The brand launch is still underway and our team continue to work with LaVostra, creating the assets they need to launch the business. We recently delivered event collateral for use at the 2018 Balance Festival, as well as packaging and delivery creative.

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