International Centre for Life

Bringing science up-to-date

41% increase in online revenue
27% increase in online conversions

The brief

This dynamic science village and major tourist attraction in Newcastle city centre needed us to breathe new life into its digital presence and bring it bang up-to-date. They needed to convert website users to paid visitors to the centre. Our starting point was the creation of an ecosystem of three new websites.

The results

We created a comprehensive ticket management system covering hundreds of combinations of events, pricing configurations, waiting lists and orders to name just a few. This tied in with on-reception scanning of QR codes from customers’ phones, and made the experience so simple. Within six months of going live, they saw a 41% increase in online revenue and 27% increase in online conversions.

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