International Centre for Life

Bringing science up-to-date

As a window into the experience at the International Centre for Life, we knew their online platform had the power to inspire even more potential visitors into booking their next visit.

Ambition

This dynamic science village and major tourist attraction in Newcastle city centre needed us to breathe new life into its digital presence and bring it bang up-to-date. Their challenge was in converting website users to paid visitors.

Strategy

Our starting point was the creation of an ecosystem of three new websites – TBC

Solution

We created a comprehensive ticket management system covering hundreds of combinations of events, pricing configurations, waiting lists and orders to name just a few. This tied in with on-reception scanning of QR codes from customers’ phones, and made the experience so simple.

Results

Within six months of going live, they saw a 41% increase in online revenue and 27% increase in online conversions.

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