International Centre for Life

Bringing science up-to-date

The brief

This dynamic science village and major tourist attraction in Newcastle city centre needed us to breathe new life into its digital presence and bring it bang up-to-date. They needed to convert website users to paid visitors to the centre. Our starting point was the creation of an ecosystem of three new websites.

The results

We created a comprehensive ticket management system covering hundreds of combinations of events, pricing configurations, waiting lists and orders to name just a few. This tied in with on-reception scanning of QR codes from customers’ phones, and made the experience so simple. Within six months of going live, they saw a 41% increase in online revenue and 27% increase in online conversions.

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