A website redesign that breathed new life into a centuries-old brand by bringing the community of Canterbury Cathedral to the fore with stories from real people and insight of what the city has to offer. We encouraged visitors from further afield to make a whole day of their visit, placing the Cathedral at the heart of the experience.
Through simplifying the website’s content, we made meaningful information more accessible and created an easier navigation journey. This gave space for important features to be added, such as bringing in the option to book in advance online.
Enhancing the performance of the online shop was key to improving the user experience, whilst also highlighting cross-sell opportunities and increasing e-commerce conversion rates. This created a quicker, more intuitive system, showcasing everything that Canterbury Cathedral has to offer.