Rust-Oleum

A world where nothing is impossible

Rust-Oleum makes paint. Loads of it, in hundreds of colours, shades, textures and effects. It’s a brand on a mission to inspire the world to take a piece of furniture and ‘Make it Yours’.

The brief

Cement Rust-Oleum’s position within the market by delivering an unforgettable campaign full of colour, texture and inspiration.

Our approach

As there’s a Rust-Oleum product to suit everyone’s style, it got us wondering what the planet might be like if everything in it had been upcycled and re-styled with their paint. It would be a world where anything was possible. Every object would be unique, cool, vibrant, and completely bespoke to the individual who’d painted it.

What we delivered

We brought this world to life in a beautiful, symmetrical way that made the upcycled items – and their quirky owners – the focus. We spent weeks planning the rooms, featured objects and colour schemes. Every item within the TV commercial, magazine adverts and social video had been given a fantastic new lease of life with Rust-Oleum. 
We topped the TV advert off with a movie-trailer-style voice over and bouncy soundtrack to add drama and intrigue. Welcome to a world without rules.

The results

A wonderfully colourful and inspirational campaign that has been listed by The Drum and Campaign. We’re delighted with the end result, and more importantly, so is Rust-Oleum, whose Brand Manager, Laura McDonald, said this: “It’s a work of art. Drummond Central created a concept that perfectly reflected the brand, while beautifully showcasing the product range in a visual masterpiece. From start to finish, it has been a pleasure working with them. Their support and valuable experience helped to make the process smooth and most importantly, thoroughly enjoyable. They have delivered a stunning campaign that will further cement the Rust-Oleum brand as a thought leader and trendsetter in the paint industry.”

Behind the scenes video
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