For travellers flying into Newcastle Airport, Greggs is a welcome sight at the end of the arrivals tunnel. It’s a true icon of the North East, and a favourite with so many, whether they’re locally born and bred, honorary Geordies, or first-timers to the region.
When Greggs asked us to help them refresh their airport advertising, we knew it had to be something really fly. After all, Newcastle is – and always will be – the home of Greggs.
The brief was simple – to cement Greggs’ position as the North East’s favourite food-on-the-go provider, and raise a smile while we’re at it.
Drawing inspiration from Pan Am, we created a campaign that evoked the luxurious golden age of air travel. We designed a Greggs air crew, fully kitted out in elegant blue and gold branded uniforms, with retro quatra dot cabin bags, flight clips and matching jewellery. Along the way, we had a lot of fun working with the team at Greggs and brilliant photographer, Dan Prince, to bring the concepts to life.
Like so many people’s travel plans this year, the campaign was delayed by COVID-19, but it’s now in place and looking great. As well as welcoming people warmly to the North East, and celebrating the hometown roots of Greggs, it raises a smile, and hints at the tasty goodness that awaits them.