By Nichola Elgie, Senior Account Director

The world of Rust-Oleum paint continues to grow, but the idea of upcycling is still quite new to some parts of the world. We’re venturing across the channel and helping to spread the word, with a colourful video created to introduce France to ‘un monde sans régles’ – a world without rules.

As an extension of our 2018 UK campaign, this new video showcases an upcycling paradise. A place where nothing is impossible, and the only limits are those of your imagination. With a load of vibrant, inspiring projects now taking centre stage, we think it’s most definitely magnifique.