Every day, new words and phrases come into existence, and others are lost. If it becomes commonly understood and no longer viewed as slang, it’ll be considered as a new entry in the Oxford English Dictionary which is updated four times a year.
We need to be sure they’ll stick around long enough to be justifiably applied to our work and remain part of everyday speech in the long-term.
Our clients need to know we haven’t made a mistake, and are actually following an emerging pattern of change.
Recently, these bad boys all made the grade: