Times they are a changin’

Every day, new words and phrases come into existence, and others are lost. If it becomes commonly understood and no longer viewed as slang, it’ll be considered as a new entry in the Oxford English Dictionary which is updated four times a year.

We need to be sure they’ll stick around long enough to be justifiably applied to our work and remain part of everyday speech in the long-term.

Our clients need to know we haven’t made a mistake, and are actually following an emerging pattern of change.

Recently, these bad boys all made the grade:

Brexit

glamping

on fleek

deffo

ROFL

parmo

fro-yo

Scooby Snack