Sociable Folktales – Issue 59

By Richard Rippon, Copywriter
31/01/2018

‘Bad for democracy’, ‘dumb’ and ‘necessary’ – just some of the words used to describe the recently announced changes to Facebook Newsfeed. The divisive algorithm overhaul will mean that publisher and business content will be de-prioritised in favour of ‘meaningful social interactions’ from friends and family. The change is a clear response to accusations of ‘fake news’ from the past twelve months or so, but will have big implications for publishers. As well as reducing traffic to their websites, they’re also likely to experience a reduction in revenue from sponsored content on Facebook itself. Social media is in a constant state of flux, with Facebook Newsfeed already having undergone several major shifts in focus. Let’s take a look at this piece of news and more in Sociable Folktales.

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