By Richard Rippon, Senior Copywriter

With Netflix, Amazon Prime and on-demand services, the way we digest TV has changed significantly in the past few years. We’re no longer bound by schedules, or remembering to set the recorder – we watch what we want, when we want and in the volume we want. Social media used to feel like an alternative to TV, or as a second-screen accompaniment, but the lines are rapidly beginning to blur. With the increased focus on video and live-streaming, perhaps it’s a natural progression for social channels to dip their toes in TV-like content. And with a number of announcements from Facebook, Twitter, YouTube and Snapchat, that’s exactly what’s happening. Catch up with these and a truly horrendous Walkers Crisps campaign, in the new issue of Sociable Folktales.