Sociable Folktales – Issue 41
If people with differing views could sit down and talk over a beer, surely they’d find out they had more in common than they thought? This is the premise of Heineken’s ‘Worlds Apart’ campaign, which throws seemingly random people together to complete a series of tasks. Then their differing opinions are revealed via a video and they have the opportunity to stay and chat (over a Heineken, naturally). In an increasingly unsettled world, should brands even be trying to tackle politics? Recent evidence suggests not. This story and more, in our convivial issue of Sociable Folktales.
Cheers.
Let's
turn heads
steal hearts
change minds
hold hands
raise eyebrows
open eyes
kick arse
dance