Sociable Folktales – Issue 41

By Richard Rippon, Copywriter

If people with differing views could sit down and talk over a beer, surely they’d find out they had more in common than they thought? This is the premise of Heineken’s ‘Worlds Apart’ campaign, which throws seemingly random people together to complete a series of tasks. Then their differing opinions are revealed via a video and they have the opportunity to stay and chat (over a Heineken, naturally). In an increasingly unsettled world, should brands even be trying to tackle politics? Recent evidence suggests not. This story and more, in our convivial issue of Sociable Folktales.

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