By Richard Rippon, Senior Copywriter

The first day of April – a time of pranks, hoaxes and japes. It’s also the day companies get involved on social, in the hope they can get some great PR and humanise their brand. It’s a risky business. Something too obviously fake just falls flat. Too subtle and it could be taken as genuine news (and also fall flat). The sweet spot is something that feels very much in keeping with the brand, yet still makes a funny, share-worthy news item. Who got this balance of tomfoolery right? Find out with Sociable Folktales.