The big news from the past couple of weeks has been the debut of Snap Inc. on the New York Stock Exchange. Even for the fast-paced world of social media, the ‘disappearing photo’ app has had a meteoric rise to success. How did it get where it is so quickly, and will it have Facebook-style longevity, or wither like a MySpace or Friends Reunited? Let’s take a look with the latest issue of Sociable Folktales. Don’t worry – it’ll not vanish in 10 seconds.