The Super Bowl is something that passes many of us by in the UK, but in the States, it’s kind of a big deal. An estimated 111.3 million viewers sat down to watch the game and consumed an average of 6000 calories over the course of the day (that around 16 million people rang in sick the following day, should come as no great surprise). A 30-second TV advertising spot cost a cool $5m. It’s no wonder that brands brought out the big guns in terms of budget and star quality to flog their gear. Which ones did the business? Touchdown with the latest issue of Sociable Folktales and find out.