Showing haters who’s boss

By Aimee Best, Junior Copywriter
26/09/2018

Last week, Diesel released ‘Haute Couture’ – their latest campaign featuring celebs like Nicki Minaj, Gucci Mane, Bella Thorne and Tommy Dorfman wearing personally-designed clothes featuring some of the worst hate comments they’ve ever received.

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The campaign focuses on the idea of ‘the more hate you wear, the less you care’, showing haters how their comments become irrelevant, once they’re pointed out.

Like lots of campaigns at the moment, it tackles common issues people are facing in everyday life, head on. When people receive hate, many suffer in silence. And with suicide and mental health issues on the rise, it’s time to take a stand. Diesel have helped others understand that outing hate comments made by cowards hiding behind a screen, will disarm them. They’re not insults anymore. Why hide from hate comments when the person saying it is hiding themselves?

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From 6 October, 42 Diesel stores around the world will create personalised Haute Couture clothing for customers. A portion of the money made from the collection will be donated to the Only the Brave Foundation, an anti-bullying charity founded by Diesel’s parent company.

It’s time to show haters who’s boss. What do you think of Diesel’s latest campaign?

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