School of DC – Where are they now? (Josh Leadbetter)

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Josh had a range of projects within his portfolio – all backed with impressive research, combining style and substance. Now working at Luminous, a strategic communications agency, we are thrilled to see him smashing it out in the industry.


Hey Josh, hows you?

Hey Lee, I’m very well thanks.

What were your first impressions when you received our client brief?

I was really excited about it. The brief was interesting from the get-go, and it was a good basis to raise awareness about a subject that people are not necessarily in tune with.

Did you take anything from our masterclasses into the industry with you?

Pitching was the most challenging thing for me, but having all the tutorials in the lead-up was a great help, and really made the difference on the final day when we pitched our creative to everyone at Drummond Central.

What stood out as the highlight of the placement?

For me, the highlight of the placement was all the positive responses to our work. It was great to hear, and a rewarding feeling to end on. I think it’s important to mention that I couldn’t have asked for a better team to work with. All three girls were great. We came up with some nice ideas, and it was all down to the sound morale in the team.

You came into Drummond Central as a designer. Did you learn any additional skills during your time with us?

The perfect tea.

At Drummond Central we know how to celebrate. How did you find your ‘graduation’ night?

The graduation night was a really nice way to say bye to everyone. I have some great memories from my time with you all, and Newcastle isn’t exactly the worst place to celebrate.

Sum up Drummond Central in 3 words.

No-nonsense creative brains.

And finally, what is the one piece of advice you would give to someone looking to join our class of 2019?

Be brave and take risks. Approaching any brief, think big and then reel the ideas back in so they’re realistic to execute, but don’t limit yourself to being safe.

If you make it on the programme, embrace working in a team – it’s great fun. Collaborative projects are the best way to go.


If you think you could take on the School of DC, don’t miss your chance to apply. Head over to today, the deadline for applications is April 30.

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