As the deliciously wise crooner Meat Loaf once said, two out of three ain’t bad. Yep, we were nominated three times at the prestigious Marketing Week Masters Awards, where effectiveness is the name of the game. And we are proud, delighted, chuffed and honored to have won two of our three categories.
Our Launch Box for Greggs x Playstation brought together two iconic brands and made play a whole lot tastier. The judges clearly agreed, as we won the Sponsorship & Partnership category, making it two wins in two years for Greggs, after the success of the VSB launch in 2020.
Our ongoing campaign to BeatCovidNE.co.uk has been helping to reduce the spread of coronavirus in our region since lockdown began. Now, our behaviour-changing ‘Thank You’ campaign isn’t just known in the North East, it’s known nationally after winning the Health & Social Sciences category.
As ever, we did the North and the regions proud, as one of only a few non-London agencies to be shortlisted. Bagging two wins just goes to show how effective these campaigns have been.
Team DC at Marketing Week Masters 2021 – Winners