Just Do It or Just Burn It?

By Lee Peacock, Content Executive
05/09/2018

Overnight, Nike’s shares dropped 3% after using NFL quarterback, Colin Kaepernick in their latest campaign. Kaepernick made his name when he decided to kneel during the National Anthem, supporting black members of the community who fell victim to police brutality.

Social media has seen an increase in protests and political conversation under the hashtags #JustBurnIt and #BoycottNike.

During the outrage, there were social posts such as “First the @NFL forces me to choose between my favourite sport and my country. I chose my country. Then @Nike forces me to choose between my favourite shoes and my country. Since when did the American flag and the National Anthem become offensive?”

On the other hand, this campaign has seen a spike in discussions for the #BlackLivesMatter movement, with other sporting icons like Serena Williams tweeting out “Especially proud to be a part of the Nike family today.” in support of both Nike and Kaepernick’s actions.

What do you think? Perhaps if bigger brands stand in support of an equal future, there could be a chance of a brighter one. Or do you think the risk of a drop in shares for the chance at social change wasn’t the right choice?

Tweet us your thoughts on Nike’s latest campaign @DrummondCentral.

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