It is rather old
It was announced on Friday gone that the Yellow Pages telephone directory will no longer be printed after 2019.
After 51 years in production, the company is transitioning to become a purely digital business. The Yellow Pages was rolled out across the country in 1976 and became a ubiquitous feature in British households.
It’s perhaps best-known for the 1983 TV ad that featured J.R. Hartley using the directory to search bookshops for a copy of his book, ‘Fly Fishing’.
The news caused major uproar on the socials. When the story broke on the radio, my husband and I recited the script almost word for word. So in honour of the Yellow tome going to paper heaven, let’s watch this classic ad for old time’s sake. An oldie but a goodie.