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It was announced on Friday gone that the Yellow Pages telephone directory will no longer be printed after 2019.

After 51 years in production, the company is transitioning to become a purely digital business. The Yellow Pages was rolled out across the country in 1976 and became a ubiquitous feature in British households.

It’s perhaps best-known for the 1983 TV ad that featured J.R. Hartley using the directory to search bookshops for a copy of his book, ‘Fly Fishing’.

The news caused major uproar on the socials. When the story broke on the radio, my husband and I recited the script almost word for word. So in honour of the Yellow tome going to paper heaven, let’s watch this classic ad for old time’s sake. An oldie but a goodie.