It was announced on Friday gone that the Yellow Pages telephone directory will no longer be printed after 2019.
After 51 years in production, the company is transitioning to become a purely digital business. The Yellow Pages was rolled out across the country in 1976 and became a ubiquitous feature in British households.
It’s perhaps best-known for the 1983 TV ad that featured J.R. Hartley using the directory to search bookshops for a copy of his book, ‘Fly Fishing’.
The news caused major uproar on the socials. When the story broke on the radio, my husband and I recited the script almost word for word. So in honour of the Yellow tome going to paper heaven, let’s watch this classic ad for old time’s sake. An oldie but a goodie.