From downward dog to downtime

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Looking for some seriously glamorous and different gym gear? Don’t sweat it. Our new brand LaVostra is now live.

LaVostra is the brainchild of Jocelyn Maxfield, an active CrossFitter who spends a lot of her time in the States. She set up the company when her friends in the UK kept asking where she got her gym clothing from. So Jos decided to bring the luxurious and high-performance brands she loved abroad, to the green-with-envy UK market. The site offers stunning brands such as Lilybod, Naked Princess, Onzie, Aurum and so many more. Dare you not to buy anything.

The website design follows the muted palette we created for the brand identity and is centred on the customer. We think it gives a real sense of movement and reflects the modern classics and international feel that active women carefully curate.

LaVostra really has mastered stylish activewear that lets its audience go from lunging to lunch effortlessly. When you can look this good, there’s no excuse for not hitting the gym. After all, the mince pies are in the shops already.