By Alex Evans, Senior Account Director

It was a true clash of the titans. With some of the world’s biggest brands going toe-to-toe. An advertising-off of epic proportions. But when the jury had dispersed and the dust had settled, we were delighted to be holding yet another hunk of coloured glass in our hands. I’m talking about Drummond Central’s recent triumph at the prestigious World Media Awards.

The award, which was in the ‘Technology and Telecoms’ category, recognised the pioneering work we did bringing bet365’s live odds to the global stage and successfully communicating it to the masses. No mean feat when you consider the logistical, technological, legal and cultural challenges involved in such an undertaking.

The WMAs celebrate the very best cross-platform, cross-border, content-driven advertising in the world; drawing entries from places as diverse as the Faroe Islands, Germany, the US and India. This year saw entries for global heavyweights like Shell, Universal Pictures, Sony and, of course, bet365. In awards terms, it’s a biggy.

Our submission was judged by an independent jury of 30 industry giants including international advisers, agency experts, media specialists, and content creators. People who clearly know a great strategic advertising campaign when they see one.