By Drummond Central, Agency

We’ve made some exciting changes to our team with promotions and hires in senior positions. Dan Appleby has been promoted to Managing Director after three years as Head of Client Services and Steve Wilkes and Kevin Hughes have been promoted to the newly-created roles of Joint Heads of Creative. 

We’ve also strengthened our leadership team, with four newbies joining. Jonny Thornton replaces Dan as Head of Client Services and brings huge experience to the team, having spent seven years at BBH and another seven years at Mother where he held roles as Business Director and Head of Mothering on brands including Stella, IKEA, Levi’s, Audi, Lynx/Axe, VodafoneBarclays and Johnnie Walker.

Neil Caffery joins us as Head of Planning after a 20-year career developing strategic insight and strategy alongside creative agencies, insight houses and clients from across public, private and third sectors. Neil has worked with clients including RBS, Prudential and the Scottish Government on defining campaign strategies, optimising their customer journeys and experiences and has advised clients with product and service innovation, principally at concept development stage. 

Martin Shaw has also joined the team as Business Development Director from McCann Central, and will be focused on making our own brand famous and taking our proposition to potential new clients.

Finally, Sharon Coull has taken on the role of Finance Director. Sharon has previously worked for Nestle, Group 4, a start-up business in Dubai, Sage and most recently, she has acted as a consultant to SMEs.

Dan Appleby said, “These changes reflect the direction we know is right for the agency. We love nothing better than solving difficult business issues and challenges with our clients through creativity and technology. What’s really important is that all of our new people are focused on creating and delivering exceptional work. We’ve worked hard to identify and bring in talented individuals who will complement an already-strong team, and I am fired up by what the future holds for all of us at Drummond Central and our clients.”

Back row left to right: Martin Shaw, Neil Caffery, Dan Appleby; Front row left to right: Sharon CoullJonny Thornton