Want to help build strategies for brand sectors like food & drink, entertainment, third sector, education, professional services and the environment? Fancy supporting local authorities and the NHS to make people’s lives better? Then we’d like to talk. 

Our strategic planning team is on the hunt for an experienced mixed-method insight pro, with at least 3 years’ experience running qual and quant projects in an insight or strategy team. 

 

The Role

Insight

You’ll be an integral member of the planning team, delivering research projects for a range of clients and helping to identify insights to inform strategic development across a variety of areas. These will include brand and creative strategy, campaign development, behaviour change and digital development (so experience in UX research would be great). 

Evaluation

You’ll also design and deliver evaluation studies to measure the effectiveness of the agency’s activity. 

The role will involve using a range of different approaches and you’ll need to have experience with this stuff:

Secondary research: using a range of secondary research sources for 

specific projects and challenges, as well as monitoring sectors, categories 

and brands through desk research. 

Primary research:

Quantitative: methods to deliver projects like segmentation, pre/post campaign evaluation, U&A/profiling studies, behavioural insight studies, brand tracking and customer experience. You’ll need to be a highly numerate person and be confident with MS Excel (knowing your way around analysis tools such as SPSS would be handy). 

Qualitative: methods to deliver audience insight, segmentation, creative development, behavioural insight, and brand strategy development.

You’ll be involved in all stages of the insight process:

  • Client briefings
  • Study design, costing and proposal writing and presenting
  • Project management
  • Fieldwork – hands-on qual, so you’ll be running focus groups, interviews, online communities  and ethnography, as well as managing quant fieldwork from data collection partners
  • Data analysis of quant and qual
  • Interpretation and reporting, including presenting and providing clear insights and recommendations to the agency and client teams

You’ll look after the relationships with our data collection and qual fieldwork partners, ensuring they deliver quality and cost-effective work.

You should also have a good understanding of using innovative research methods, including online methods like communities and ethnography.

You need to be able to work independently, but you’ll be part of the planning team and the Drummond Central family who’ll always be there for support.

If this sounds like you, please send your CV to [email protected] with Researcher in the subject.

Drummond Central is a progressive, open-minded company. Your gender identity or expression, religion, skin colour, sexuality, race, age or disability will make absolutely no difference to whether you get to work with us or not. If you’re ambitious and talented, then we’re interested and we look forward to getting to know you.