Purveyors of fine communications http://www.drummondcentral.co.uk/ http://www.drummondcentral.co.uk/news/ Our latest ad for casino at bet365.com is now showing. The world of casino advertising is a tricky business. As well as strict guidelines, we needed to tell people about the variety of games on offer, and make it instantly recognisable as bet365. We developed the idea of a 3-D world where the buildings are made from typography and enlisted the help of Mere Mortals post-production to create a spectacular animation. If you've missed our TV ad, have a shufty here. http://www.drummondcentral.co.uk/news/ Nexus has unveiled their new Pop card and we’re really proud that we created the branding for this major scheme that will be rolled out across the Tyne and Wear Metro. As well as coming up with the name and design, we created the Smart Card symbol that will be used on all forms of public transport throughout the region. We tested names and the creative treatment with focus groups and also designed, wrote and produced the informational video explaining the way that smart ticketing and the POP card works. http://www.drummondcentral.co.uk/news/ We recently finished our latest 60" Channel 4 horseracing ad for bet365, and it aired for the first time on Grand National Day. It will run every Saturday until just before the Feature Race. It features breathtaking slow-motion cinematography of horses, with a climatic voice-over. If you missed it, watch it here. http://www.drummondcentral.co.uk/news/ We're pleased as punch that our new campaign for Newcastle Building Society will be rolling out week commencing 7th March. After a 6-way pitch, NBS chose our evolution of their existing campaign, 'Do more with your ISAs' as their new creative route. The ISA campaign is the society's biggest campaign of the year and hopes to drive new customers in branch, as well as capture the existing savings value of existing customers. We've worked on mixed media including TV, radio, press, digital and in-branch collateral and have had great fun trying to turn money into allsorts of things. ?>