Nexus has unveiled their new Pop card and we’re really proud that we created the branding for this major scheme that will be rolled out across the Tyne and Wear Metro. As well as coming up with the name and design, we created the Smart Card symbol that will be used on all forms of public transport throughout the region. We tested names and the creative treatment with focus groups and also designed, wrote and produced the informational video explaining the way that smart ticketing and the POP card works.